SARJANA, P. H.; HARLIANTARA, H.; MAELLA, N. A. F. S. Integrated marketing communication and brand heritage: A strategic approach to increasing museum visit intention in Indonesia. Jurnal Manajemen Maranatha, [S. l.], v. 24, n. 2, p. 181–194, 2025. DOI: 10.28932/jmm.v24i2.10727. Disponível em: http://114.7.153.31/index.php/jmm/article/view/10727. Acesso em: 23 jul. 2025.