Rois, T., F. Adzimatinur, and N. S. Jahidah. “Local Product Advantage As a Mediator in the Relationship Between Market Orientation and SMEs Marketing Performance”. Jurnal Manajemen Maranatha, vol. 25, no. 2, May 2026, pp. 157-72, doi:10.28932/jmm.v25i2.12914.