Jurnal Manajemen Maranatha

Digital literacy, technostress, and Industry 4.0 technology adoption: Fostering innovation performance

2025-03-12T07:36:51+00:00

Sophisticated technologies, including IoT, AI, Big Data, and robotics, are enabling Industry 4.0 to transform how products are created, and services are delivered, making processes far more efficient. This profound digital shift is notably impacting the healthcare sector, driving its adoption and growing dependence on technology to elevate service quality. One key factor in technology adoption in this sector is the digital literacy of healthcare professionals, which includes their ability to operate and utilize technology. However, technological development also brings new challenges, such as technostress, which is the pressure caused by rapid technological advancements. This study focuses on examining the effect of digital literacy and technostress on organizational innovation performance within the healthcare sector, where Industry 4.0 technology adoption acts as a mediating variable. The study involves 216 healthcare professionals in Bandung City, and the analysis was employed using Structural Equation Modeling (SEM-PLS). The study reveals that digital literacy and technostress significantly promote Industry 4.0 technology adoption. This adoption then acts as a catalyst for enhancing organizational innovation performance. The higher the digital literacy, the better the technology adoption rate, which supports the creation of innovation within organizations. Technostress, although adding pressure, can encourage individuals to adapt more quickly to new technologies, accelerating innovation. This study emphasizes the importance of high digital literacy and proper technostress management in driving technology adoption and enhancing innovation performance, particularly in the healthcare sector.

The role of innovation capability as a mediator between entrepreneurship education, digital entrepreneurship, and entrepreneurial intention

2025-06-21T05:01:39+00:00

This study aims to investigate the impact of entrepreneurship education and digital entrepreneurship on students' entrepreneurial intentions, with innovation capability serving as a mediating variable. A quantitative approach was used through an online survey of Indonesian university students who had taken entrepreneurship courses or training. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results indicate that entrepreneurship education has a significant impact on innovation capability, which in turn positively influences entrepreneurial intention. However, digital entrepreneurship does not significantly affect innovation capability. Innovation capability mediates the causal relationship between entrepreneurship education and entrepreneurial intention, but not the causal relationship between digital entrepreneurship and entrepreneurial intention. The novelty of this research lies in the integration of innovation capability as a mediator and the contextual adaptation to the Indonesian students. The findings underscore the significance of innovation-driven entrepreneurship education and digital literacy in fostering adaptive and competitive young entrepreneurs.

The impact of brand experience on brand attachment: Brand trust as a mediator

2025-07-04T08:53:03+00:00

This study aims to evaluate the influence of brand experience on brand attachment, both directly and indirectly through brand trust. A total of 150 respondents were selected using a non-probability sampling method with a purposive sampling technique, consisting of consumers of Pipinos Bakery. The sampling method used in this research was non-probability sampling with a purposive sampling technique, targeting consumers of Pipinos Bakery. The researcher conducted the study using an outer model evaluation, namely validity and reliability tests, and an inner model evaluation, including the coefficient of determination (R²), predictive relevance (Q²), path coefficient significance (two-tailed), and effect size (f²). The analysis was carried out using SEM PLS 3.0 software to obtain accurate results. The findings show that brand attachment is significantly influenced by brand experience, both directly and through brand trust as a mediating variable. These results suggest that Pipinos Bakery needs to enhance the brand experience perceived by consumers to strengthen both brand trust and brand attachment. Several strategies to improve brand experience include providing sampling corners for new products, greeting consumers by name to create a more personal impression, offering loyalty programs such as coupons, and providing special offers on birthdays or custom product options. These efforts will help Pipinos Bakery navigate business competition in the current era.

Implementation of green supply chain management practices on organizational performance

2025-08-03T08:55:25+00:00

This study aims to analyze the impact of green supply chain management practices on technological innovation, corporate social responsibility, and operational performance in the automotive parts manufacturing sector. Green supply chain management practices are becoming increasingly important for companies to achieve sustainability and operational efficiency. The research method employed is a survey with purposive sampling, involving 205 respondents who are active employees working in the supply chain division of manufacturing companies in Bogor and Karawang Regencies. The data were analyzed using structural equation modeling (SEM). The results indicate that green supply chain management practices have a significant impact on technological innovation, but do not have a direct and significant effect on corporate social responsibility and operational performance. Furthermore, technological innovation and corporate social responsibility were not found to mediate the relationship between green supply chain management practices and operational performance. These findings imply that while companies have started implementing environmentally friendly practices, their impact on operational performance remains limited and not fully integrated into operational systems. Therefore, companies need to strengthen the integration of environmental policies with innovation and social strategies to achieve more optimal and sustainable performance.

The role of fear of failure and fear of missing out in shaping students' entrepreneurial intentions

2025-08-18T23:54:34+00:00

This study is intended to analyze the influence of fear of failure (FoF) and fear of missing out (FoMO) on entrepreneurial intention among undergraduate students in Bandung, given the intense business competition and social dynamics among young generations. The research employed a quantitative method using structural equation modeling (SEM) and involved a sample of 213 undergraduate students selected through purposive sampling. The findings indicate that fear of failure (FoF) negatively affects entrepreneurial intention, whereas fear of missing out (FoMO) enhances it. Together, these two psychological factors explain approximately 68.9% of the variance in entrepreneurial intention among students in Bandung. Therefore, entrepreneurship education programs should integrate modules on strengthening self-efficacy and resilience to mitigate fear of failure, while also leveraging fear of missing out (FoMO) as a positive motivational driver, for instance, through business mentorship and strategic planning, so that entrepreneurial intentions can be effectively realized within a well-structured long-term plan.

Online customer reviews and ratings as key drivers of purchase intention: The mediating role of trust

2025-09-24T12:01:11+00:00

Findings related to the relationship between the effect of online customer reviews and ratings, with trust as a mediating factor toward purchase intent are still different or inconsistent. Meanwhile, digital businesses utilize online customer reviews and ratings as factors in the process of determination decision buying consumer and marketing strategies. The goal of this research is to test the influence of online customer reviews and ratings mediated by trust on purchase intentions in smartphone consumers at the official store Shopee Indonesia. With a quantitive approach, the data involved 209 respondents who had shopped at Shopee. The non-probability sampling method and purposive sampling technique were applied to obtain the sample, with PLS-SEM utilized for data analysis in this study. The exploration found that there had appeared to be no significant direct effect online customer reviews toward purchase intent, in contrast to previous studies on positive and significant direct effects of such relationships. This research discovered that there was an indirect impact of online customer reviews toward purchase intent that was fully mediated by trust, and there was an indirect influence on online customer ratings toward purchase intent that was partially mediated by trust. This research emphasizes that reviews and ratings given by customers online are social influences that shape consumer perception of trustworthiness of products and vendors in online marketplaces, as stated by Social Influence Theory. Therefore, to develop consumer trust, digital commerce businesses are required to continuously observe and respond to customer reviews and ratings. Meanwhile, to maintain quality information, digital commerce platforms have responsibility to provide features that make the process more accessible to customers to offer truthful and relevant feedback, as well as filter out uncredible reviews.

Digital content engagement's impact on online experience mediated by trust and attitude

2025-10-15T03:27:49+00:00

In response to the growing influence of short-form video in Indonesia’s digital marketing landscape, this study explores how digital content engagement on TikTok affects online customer experience (OCE), using the case of the local skincare brand Somethinc. The research investigates both direct and mediated effects of content engagement categorized into consumption, contribution, and creation OCE, with customer trust and consumer attitude as mediators. Employing a quantitative, causal-explanatory design, data were collected from 437 active TikTok users who follow @somethincofficial through an online survey. Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to test the hypothesized relationships. The findings demonstrate that digital content engagement positively influences OCE not only directly, but also indirectly through trust and attitude. Customer trust functions as a psychological enabler that deepens the relationship between engagement and experience, while consumer attitude acts as a filter translating users’ cognitive and affective responses into evaluative outcomes. The model meets the criteria for construct reliability, convergent, and discriminant validity. An R² value of 43.5% for OCE indicates a substantial explanatory capability. These results underscore the importance of producing content that not only attracts interactions but also fosters credibility and emotional connection. Marketers should emphasize content that is informative, authentic, and visually appealing to cultivate trust and favorable attitudes, ultimately enhancing the digital journey. This study contributes to theory by embedding psychological mediators into the COBRAs framework and reinforces TikTok’s strategic role in shaping comprehensive brand experiences. Future studies may expand to other platforms and methodological approaches.

Determinants of employee performance at the human resources agency mediated by work motivation

2025-10-12T23:56:50+00:00

Human resources are responsible for carrying out various tasks and play a pivotal role in fostering organizational progress. Each organization applies different standards in evaluating potential candidates for human resource positions. One of the crucial problems encountered by institutions is the effort to continuously improve employee performance. The enhancement of workforce quality and efficiency can be achieved through training program, career development, and the creation of a supportive work environment on employee performance, with work motivation serving as a mediating variable, at the Human Resource Development Agency of Southeast Sulawesi Province. The study employs a quantitative approach and utilizes regression analysis. The population consisted of all 76 employees of BPSDM, and a purposive sampling technique was used to select 63 respondents based on completed questionnaires. The data were examined using SEM-PLS reveal that human resource development and the work environment exert a positive and significant impact on employee performance. In contrast, work motivation does not demonstrate a significant direct effect on performance. Work motivation acts as a mediating variable in the link between human resource development and performance, effectively bridging this relationship. However, it does not mediate the impact of the work environment on performance. These study findings may serve as a valuable reference for provincial government institutions in their effort to enhance performance, ultimately leading to improvement in the quality of public services delivery to the community.

An exploration of environmental concern, responsibility, and attitude in promoting green consumption of Gen Y-Z

2025-11-05T09:00:19+00:00

Environmental issues arising from plastic waste, particularly single-use plastic bottles, highlight the urgency of adopting more sustainable consumption practices. This study aims to examine the influence of environmental concern, environmental responsibility, and environmental attitude on green consumption behavior, focusing on the use of tumblers as an alternative to single-use plastic bottles. In addition, this research analyzes the moderating role of generational characteristics, specifically Generations Y and Z, in these relationships. The study employed a non-probability sampling method with purposive sampling, selecting participants based on characteristics considered most relevant to the research objectives. A total of 135 respondents aged 13-44 years with prior experience using tumblers participated in the survey. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The findings reveal that environmental responsibility has a positive and significant effect on green consumption behavior, as does environmental attitude. Meanwhile, environmental concern also exerts a positive influence, but its effect varies across generations. The generational moderation analysis indicates that Generation Z demonstrates stronger environmental concern, while Generation Y shows greater consistency in translating moral responsibility and environmental attitude into green consumption practices. The implications of this study provide practical insights for the development of environmental campaigns and marketing strategies that are more effective in encouraging the adoption of eco-friendly products among younger generations.

Organizational culture as a strengthening factor in the relationship between job satisfaction and employee performance

2025-11-10T03:06:14+00:00

The Bahteramas Regional Public Hospital (RSUD Bahteramas), as a government-owned institution, is responsible for providing optimal services to the public as service users. In managing its human resources to achieve effective and efficient employee performance, the hospital requires organizational synergy that can affect the successful attainment of its vision and mission, particularly as a healthcare institution. The primary objective of this research is to investigate and evaluate the impact of job satisfaction on employee performance, with organizational culture serving as a mediating variable. This research employs a quantitative method and utilizes the convenience sampling approach for participant selection, and 71 employees of RSUD Bahteramas, Southeast Sulawesi Province, were selected as respondents through a questionnaire survey. The data were examined through Partial Least Squares-Structural Equation Modeling. Findings revealed that job satisfaction does not have a significant implication on employee performance. In contrast, organizational culture emerges as a strong positive determinant, exerting a meaningful and statistically significant impact on employee performance. On the other hand, organizational culture can strengthen in mediating the linkage between employee job satisfaction and their performance outcomes. In theoretical terms, the results of this study expand the understanding of the relationship between job satisfaction, organizational culture, and employee performance within the context of human resource management. In practical terms, the findings provide guidance for hospital management in formulating strategies and policies that foster a productive and positive work environment. Conceptually, this research is grounded in theories of job satisfaction, organizational culture, and employee performance, emphasizing the importance of internal factors in influencing individual performance within an organization.

Cover

2025-11-14T08:44:13+00:00

2025-11-14T08:45:54+00:00