Jurnal Manajemen Maranatha

2024-11-15T13:53:33+00:00

The role of social media promotion and electronic-word-of-mouth on purchase intention culinary products

2024-07-17T08:23:37+00:00

With technological advancements, economic dynamics are also undergoing changes. The increasing use of social media demands that businesses adapt in order to compete effectively in meeting consumer expectations. For efficiency and effectiveness, promoting through social media has become a necessity. The objective of this research is to determine the impact of social media promotion and electronic word of mouth (e-WOM) on the purchase intention of culinary products. The population for this study comprises customers in Klaten Regency who use social media platforms such as Instagram, TikTok, or YouTube to choose their culinary products. The sample for the study is 110 respondents, selected using purposive sampling technique. Data analysis includes descriptive analysis and multiple linear regression analysis using SPSS software. The results of the study are a) promotions using social media have a positive and significant effect on the purchase intention of culinary products; b) e-WOM has a positive and significant effect on the purchase intention of culinary products; c) promotions using social media and e-WOM have a positive and significant effect on the purchase intention of culinary products simultaneously. Practical implications are culinary product businesses need to design and implement promotional strategies, especially on social media, to expand and encourage e-WOM to increase purchase intention. Limitations of the study are the social media platforms used are limited to only three platforms, namely Instagram, TikTok, or YouTube. Businesses may use other platforms such as Facebook, Snapchat, or Social Blogging Networks as alternative means of promotion.

Antecedent factors of green purchase intention on environmentally friendly clothing

2024-08-22T06:43:04+00:00

Mass clothing production and human consumerism cause environmental degradation due to industrial waste. As environmental degradation increases, humans realize and consider minimizing their consumption. This research examines the impact of environmental concern, green products, and green innovation on green purchase intention through green product knowledge in purchasing environmentally friendly clothing products. There were 366 samples used in the study spread across the Jabodetabek area using non-probability sampling, specifically purposive sampling. The findings show that environmental concern, green products, and green innovation significantly affect green purchase intention. In addition, the indirect effect of green products and green innovation also affects green purchase intention through the mediating role of green product knowledge. The connection between green marketing and green innovation on green purchasing intention is mediated by green product knowledge. These results indicate that in addition to green product knowledge, green buying intention is directly impacted by several different factors, including green products and green innovation. This research offers an understanding for marketers to increase green purchase intention by optimizing green product knowledge and green innovation. The study's managerial implications imply that eco-friendly clothing companies must increase consumer environmental awareness through effective green marketing campaigns and sustainable product innovation. In addition, increasing consumer knowledge of eco-friendly products can strengthen their purchase intention towards these products.

Fostering future entrepreneurs: The role of business incubators in shaping entrepreneurial intentions in higher education

2024-08-27T04:11:42+00:00

Entrepreneurship plays a pivotal role in national development. Hence, related training is often initiated at the university level to equip students after graduation with entrepreneurial skills through business incubators. This study delves into the crucial role of incubators in fostering entrepreneurial intention among students by considering gender, mentoring, and curriculum design for the learning process. Additionally, it examines the impact of university support in a regulatory way, as well as normatively and cognitively. Moreover, data are collected based on three cohorts of incubator participants across different periods. The findings of this study reveal entrepreneurial intentions based on gender, which is measured by males as the reference category affecting positively. Besides, there is a positive tendency for normative and cognitive environmental support toward these intentions. Unfortunately, mentorship, curriculum program, and regulatory environmental support do not affect these intentions.

Transformational leadership, quality of work life, and organizational citizenship behavior: Work motivation as mediation

2024-10-12T04:41:40+00:00

This research aimed to investigate the direct and indirect impact of transformational leadership and quality of work life on organizational citizenship behavior OCB, with work motivation as a mediator. An explanatory method was adopted to examine the relationship between antecedent, mediator, and consequences, with seven hypotheses being tested. A total of 216 employees from the St. Regis Hotel in Bali were selected as the participants using a simple random sampling. Data were analyzed using SEM-PLS, which included conducting validity and reliability tests through algorithm methods, followed by hypothesis testing using bootstrapping. The results of the analysis showed that transformational leadership directly impacted OCB. When work motivation acts as a mediator, transformational leadership significantly affects OCB. While QWL did not directly affect increasing OCB, its relationship with OCB became significant when work motivation was introduced as a mediator.

The induce of environmental and social disclosure on stock returns

2024-10-08T09:12:50+00:00

The world community has begun to realize the importance of sustainability amidst the many adverse conditions. In Indonesia, all public companies and financial institutions are required to publish sustainability reports which include information regarding their environmental and social responsibilities. This study aimed to elucidate the impact of corporate environmental and social disclosures on stock returns, moderated by profitability. By selecting the moderating variable and using the LQ-45 index for a certain period, the researchers hope that the results will create novelty from previous research and give rise to new information. The Sustainability Report (SR) is evaluated by the quantity of sustainable items reported in the Sustainability Report Disclosure Index (SRDI) in accordance with the Global Reporting Initiative (GRI) Standards, relative to the number of sustainable goods that ought to be disclosed. For environmental, social, and governance variables, compare the quantity of declared environmental, social, and governance elements in the SRDI to the quantity that ought to be disclosed. This study employs the Moderated Regression Analysis (MRA) technique utilising SPSS software. This study's population comprised 45 companies from the LQ-45 Index, incorporated in the IDXESGL index utilising the GRI Index, from February to July 2024, which issued sustainability and annual reports for 2021-2022, marking the inception of the IDXESGL Index. Thirty-five companies met the criteria. This study uses a data processing program, the SPSS version 25. This study employs descriptive statistical tests, coefficient of determination tests, and hypothesis testing for data analysis. The findings of this study demonstrate no impact of environmental and social transparency on stock returns. Profitability as a moderating element does not enhance the impact of social transparency on stock returns. Nonetheless, profitability can enhance the impact of environmental disclosure on stock returns.

Determinants of corporate social responsibility disclosure of mining companies listed on the IDX

2024-10-11T05:58:28+00:00

The disclosure of corporate social responsibility (CSR) by businesses, particularly those in the mining industry, is still not optimal. A program for striking a balance between financial gains and benefits to the economy, society, and environment is known as corporate social responsibility. The community requires information on CSR initiatives in order to satisfy its right to a sense of safety, security, and prosperity. A business focus shifts from internal responsibility to environmental and social issues as a result of corporate social responsibility. This study aims to analyze and examine the factors influence of company size, GCG, and DER on the disclosure of CSR in the mining company listed on the Indonesia Stock Exchange 2018-2022 period. This study uses regression analysis with quantitative methods. Purposive sampling was used to collect a total of 55 samples from 11 businesses for this study, so that the mining companies were obtained according to the criteria and had complete financial ratio data. Having collected the data, they were analyzed using multiple linear regression. Based on analysis, the results of this study show that the disclosure of corporate social responsibility is significantly influence by company size and DER, while the GCG have insignificant effect on the disclosure of CSR in mining company listed on Indonesia Stock Exchange 2018-2022 period. The finding of this study not only helps development of science, but also helps management of mining companies to comply with government policies and ensure that if policies are followed so that the company do not violate applicable regulations.

Determinants of entrepreneurial interest: A study on college student of Faculty Economics and Islamic Business

2024-11-01T08:03:31+00:00

Both in the business and academic worlds, entrepreneurship is currently a topic that attracts attention. Fresh graduates have to start their own business cause in large companies there are fewer job offers. However, the low level of entrepreneurial intentions in society causes limited employment opportunities and increases unemployment rates. The aims of this study were to analyze the influence of entrepreneurship education, family environment, and motivation on entrepreneurial interest in college students. Purposive sampling was the sampling technique employed, and 65 respondents from the Even Semester of the 2024/2025 Academic Year were the samples used in this investigation. Several tests, including the validity, realibility, classic assumption, linear regression, and coefficient of determination tests, were used to analyze the data using IBM SPSS version 20. The findings of this study show that partially, entrepreneurship education, family environment, and motivation have a significant effect on entrepreneurial interest among college students at the Faculty of Economics and Islamic Business, UIN Mataram. Simultaneously, entrepreneurship education, family environment, and motivation together have a significant effect on entrepreneurial interest. In addition to offering an overview of the variables that affect students’ interest in entrepreneurship, the research findings contribute to advance knowledge and pave the way for future studies involving more participants and pertinent variables.

Organizational justice and its consequences

2024-05-13T10:37:30+00:00

This study was conducted to develop a structural equation model to examine the relationships between organizational justice, job satisfaction, and organizational commitment. A sample of 93 respondents was selected using a non-probability sampling approach. The evaluation of the measurement model was conducted to test the validity and reliability of the instruments, while the structural model evaluation for hypothesis testing was performed using the SmartPLS software. The findings reveal that organizational justice has a significant influence on both job satisfaction and organizational commitment. Job satisfaction has a positive and significant effect on organizational commitment. Job satisfaction not only serves as a consequence of organizational justice and a precursor to organizational commitment, but it also partially mediates the impact of organizational justice on organizational commitment. Theoretically, these findings make a valuable contribution to the development of justice theory, job satisfaction theory, and organizational commitment theory. Practically, the results of this study provide useful guidance for hotel management in designing policies aimed at increasing employees' organizational commitment through effective management of organizational justice.

Online consumer review and green brand experience: The drivers of green repurchase intention

2024-11-05T04:38:45+00:00

Green products are often perceived as healthier, of higher quality, and as contributors to sustainable development. Accelerating green purchasing behavior is anticipated to enhance sustainability and improve quality of life. Understanding the predictive and mediating factors that influence the intention to repurchase green products is essential for expanding the green market and addressing environmental challenges. This study aims to identify these factors and assess their impact on green repurchase intention. Data were collected from 262 respondents who use green personal care products in Indonesia, employing a non-probability purposive sampling technique. The analysis was conducted using the partial least squares structural equation modeling (PLS-SEM) approach. The findings reveal that online customer reviews significantly and positively influence both green brand experience and green repurchase intention. Additionally, green brand experience was found to partially mediate the relationship between online customer reviews and green repurchase intention. This research is the first attempt to examine the link between online customer reviews and green brand experience, offering valuable insights for green brands seeking to boost repurchase rates. Companies are advised to enhance customers' green brand experiences by encouraging authentic customer reviews that emphasize the green aspects of the brand, thereby reinforcing the brand's green image and driving repeat purchases.