Jurnal Manajemen Maranatha

Local product advantage as a mediator in the relationship between market orientation and SMEs marketing performance

Tatang Rois — 2026-05-18

The differences in previous studies related to the influence of market orientation on marketing performance, the scarcity of studies on local products, and the challenges faced by SMEs in improving marketing performance, form the basis for this further research. This study aims to examine the role of local product advantage as a mediating variable in the relationship between market orientation and marketing performance. This study was conducted empirically on SMEs engaged in the processing of local products typical of Kuningan Regency. The sampling technique used was disproportionate random sampling with a total of 200 respondents. Data analysis was performed using the Structural Equation Modelling (SEM) approach. The findings show that both market orientation and local product advantage have a significant effect on marketing performance, and local product advantage has been proven to mediate the relationship between market orientation and marketing performance. Theoretically, these results reinforce the concept of market orientation, enrich the literature on local products, and clarify the inconsistencies in previous studies. The practical implications for SMEs include applying differentiation strategies based on local characteristics, strengthening context-appropriate market orientation, and enhancing internal organisational capabilities.

Strengthening member loyalty through relational commitment in Islamic cooperatives

Siti Umaroh — 2026-05-18

Member loyalty is a critical factor for the sustainability of Islamic cooperatives amid intensifying competition in the financial sector. This study aims to examine the role of relational commitment as a mediating variable in the relationship between service quality, product knowledge, and member engagement on member loyalty. The study adopts a quantitative approach using a survey method involving 285 cooperative members as respondents. Data was analyzed using the partial least squares-structural equation modeling (PLS-SEM) approach. The findings reveal that product knowledge and member engagement have a positive and significant effect on relational commitment, while service quality does not show a significant effect. Relational commitment is also found to have a positive influence on member loyalty. In addition, relational commitment acts as a partial mediator in the causal relationships between product knowledge and member engagement with member loyalty but does not mediate the causal relationship between service quality and member loyalty. These findings highlight the importance of strengthening relational commitment through the enhancement of service quality, product knowledge, and active member engagement in order to foster long-term loyalty. This study contributes theoretically to the literature on relationship marketing and offers practical implications for the management of Islamic cooperatives.

Linking perceived organizational support to psychological empowerment: The mediating role of perceived employee fits

Michelle Michelle — 2026-05-18

The purpose of this research is to determine the mediating effect of perceived fit on the relationship between perceived organizational support and psychological empowerment in national private banking employees in Jakarta. This study uses a quantitative approach with an online survey method. Given the large population of employees in five national private banks in Jakarta, the researcher used non-probability sampling, specifically convenience sampling, to recruit respondents through the LinkedIn platform. The final sample size analyzed consisted of 200 private bank employees who were willing to complete the questionnaire. The mediation model was tested using Macro Process Model 4. The results showed that perception of organizational support has a significant positive effect on perception of fit. In addition, perceived fit has a significant positive effect on psychological empowerment, and perceived organizational support also has a significant positive effect on psychological empowerment. This study contributes to the literature on Social Exchange Theory to explain the mediation of employee's perceived fit in the relationship between organizational support and employees' psychological empowerment. This research provides a practical contribution that the awareness of private banking employees in Jakarta has a positive impact on psychological empowerment when employees feel supported by the organization.

The impact of personal selling, corporate image, and digital marketing on insurance purchasing decisions

Yudit Mardianto — 2026-05-18

This study aims to examine the influence of personal selling, corporate image, and digital marketing on purchasing decisions for motor vehicle insurance at PT Asuransi Central Asia, Pondok Indah Branch, both partially and simultaneously. This study employs a quantitative approach with an inferential research design. The population consists of all customers who have purchased motor vehicle insurance policies at PT Asuransi Central Asia, Pondok Indah Branch. The sample size was determined using the Slovin formula, resulting in 83 respondents. A purposive sampling technique was applied, with the criterion that respondents are customers who have purchased motor vehicle insurance products from the company. Data was collected through questionnaires distributed to respondents and analyzed using multiple linear regression with the assistance of Statistical Package for the Social Sciences (SPSS) software. The results indicate that personal selling, corporate image, and digital marketing simultaneously have a significant effect on purchasing decisions for motor vehicle insurance. These variables contribute 57% to purchasing decisions, while the remaining 43% is influenced by other factors outside the research model.

FIRE mindset and digital financial inclusion as determinants of Gen Z financial stability

Detak Prapanca — 2026-05-18

This‍‌‍‍‌‍‌‍‍‌ research investigates how the FIRE mindset and digital financial inclusion impact financial stability among Generation Z, with self-concept serving as the mediating variable. The study employed a quantitative survey method and gathered data from 300 digitally active respondents. The data were then analyzed using PLS-SEM. The findings reveal that both the FIRE mindset and digital financial inclusion are significant factors that determine financial stability. Also, self-concept is a direct influencing factor of financial stability. On the contrary, digital financial inclusion neither affects self-concept significantly nor does self-concept mediate the relationships. Hence, the results point out that the behavioral discipline and long-term financial orientation of Generation Z drive their financial stability more than the psychological mediation mechanisms. The paper further explains that for improving financial resilience, financial literacy, digital access, and consistent financial behavior need to be ‍‌‍‍‌‍‌‍‍‌combined.

What drives Generation Z to use e-wallets? The moderating role of trust in digital payment adoption

Alya Elita Sjioen — 2026-05-18

The utilization of e-wallets has grown significantly in Kupang in recent years. Digital wallets are now gaining serious attention from both the government and fintech providers, driven by people’s growing dependence on mobile technology as well as ongoing efforts to improve financial inclusion. This study examines how users’ intentions to use e-wallets are affected by perceived usefulness, perceived security, and perceived ease of use, with trust acting as a moderating variable. The research applies a quantitative framework with a causal-associative design. Data was gathered through an online survey of 125 e-wallet users in Kupang City, selected using purposive sampling, and measured using 25 indicators. The analysis was carried out using the PLS-SEM method. The study’s findings demonstrate that Generation Z in Kupang City are encouraged to embrace e-wallets by perceived security, perceived ease of use, and trust, as each of these factors have a significant and positive effect on their intention to use the technology. Furthermore, trust functions as a moderating construct that amplifies the influence of perceived security and perceived ease of use on intention to use e-wallets. However, trust is unable to moderate the effect of perceived usefulness on intention to use e-wallets. The findings of this study provide valuable insights for businesses in addressing the evolving needs of users and achieving superior business performance in the future. The results of this study also offer useful ideas for marketers, policymakers, and fintech developers to connect the gap between user adoption and technological availability.

How consumer trust shapes e-ticket purchasing decisions in flight booking applications

Ami Nurhayati — 2026-05-18

The rapid expansion of online travel agencies (OTAs) and increasing reliance on mobile platforms have reshaped consumer behavior in digital travel bookings. This study explores how perceived ease of use, information quality, and social media marketing influence e-ticket purchase decisions, while also considering the role of trust as a mediating variable. The study adopted a quantitative approach with a causal associative design, and data were collected through purposive sampling of 125 Traveloka app users. Data were analyzed using PLS-SEM. The results reveal that perceived ease of use, information quality, social media marketing, and consumer trust all have significant positive effects on e-ticket purchase decisions. In addition, consumer trust acts as a mediating factor by strengthening the influence of information quality and social media marketing on purchase decisions. However, it does not mediate the link between perceived ease of use and purchase decisions. In conclusion, consumer trust plays a crucial role as a strategic factor in enhancing consumer decision-making in mobile-based travel services. The findings imply that OTAs should prioritize building trust through accurate information and effective social media engagement to improve consumer acquisition and retention, thereby achieving better business performance in an increasingly competitive digital marketplace.

From entrepreneurial competency to business performance: Serial mediation of self-efficacy and entrepreneurial orientation

Putri Puspita Dewi — 2026-05-18

Micro, small, and medium enterprises (MSMEs) in Bandung face challenges, as evidenced by fluctuating numbers, including limited access to financing, market competition, and regulatory hurdles. The sustainability and success of MSMEs depend on performance. Improving performance requires strengthening entrepreneurial competence, self-efficacy, and entrepreneurial orientation. However, prior studies have yielded inconsistent findings on how these variables relate to business performance. Accordingly, this research seeks to determine how entrepreneurial competency influences business performance, examining self-efficacy and entrepreneurial orientation as mediators. This research employs a quantitative methodology and purposive sampling, a nonprobability sampling technique. This survey involved 100 respondents selected from a total of 1,009 MSME participants in Bandung. The findings of this study indicate that entrepreneurial competence does not directly influence business success, whereas self-efficacy and entrepreneurial attitude do. Self-efficacy and entrepreneurial orientation are interrelated, with entrepreneurial competence functioning as a catalyst that enhances business performance. Furthermore, entrepreneurial competence influences self-efficacy, which, in turn, affects entrepreneurial orientation. This research highlights the significance of self-efficacy mediation and entrepreneurial orientation within the micro, small, and medium enterprise (MSME) framework. The results of the study imply that increasing self-efficacy and entrepreneurial orientation is very important in increasing entrepreneurial competency, which will ultimately improve business performance.

The determinants of online purchase decisions: The mediating role of customer satisfaction

Yanneri Elfa Kiswara Rahmantya — 2026-05-18

Engagement with digital content and celebrity endorsers can encourage individuals to make purchases, but it does not necessarily guarantee long-term repeat buying and customer satisfaction. In the fashion industry, this challenge is particularly noticeable, which Instagram has become a key marketing tool. A local fashion brand, Erigo, actively uses Instagram as a powerful tool to communicate consumer behavior and its brand values. Using a model-based analytical approach, this research examines both indirect and direct effects of celebrity endorsers, information quality, and brand image on purchasing decisions. This research uses a quantitative design with purposive sampling, involving 130 respondents who have previously purchased products from Erigo on Instagram. An online survey and variance-based structural equation model (VBSEM) are used to collect and analyze the data, respectively. The results of this research demonstrate that online purchase decisions (OPD) are positively influenced by celebrity endorsers (CE), information quality (IQ), and brand image (BI). However, these decisions are not affected by customer satisfaction (CS). CE shows an insignificant effect on CS; however, the positive influence of IQ and BI, on CS, is significant. Interestingly, CS mediates the effect of CE on OPD, but it does not mediate the effect of IQ and BI on OPD. These findings imply that a marketer's powerful personality can create strong emotional connections that extend beyond simple post-purchase evaluations. By highlighting the importance of customer satisfaction in shaping social media-driven purchasing decisions, this research contributes to the fields of digital marketing and consumer behavior, particularly in the Indonesian fashion industry. By offering a more complex understanding of how endorsement effects operate, this research contributes to the literature by going beyond traditional models that primarily use customer satisfaction as a mediator in the consumer behavior field.

Admin JMM — 2026-05-18