Analysis of Instagram Content Optimization for a Small Toasted Bread Business

Abstract

Technological advances and easy access to technology in today's society can be utilized by small businesses, one of which is a toast business. This technology is utilized by using Instagram as a social media marketing platform. Toast businesses can utilize Instagram to promote their products by creating content that can attract audience attention. Content optimization efforts are carried out to create content that can attract audience attention, which can be determined by calculating the engagement rate. The level of audience engagement on each piece of content in a toast business can be increased by several factors, namely paying attention to the quality and type of content, posting time, and posting frequency. Analysis is carried out on each piece of content created, paying attention to aspects of increasing the engagement rate of each piece of content and can expand the market reach for toast businesses.