Penerapan Kansei Engineering dalam Perbandingan Desain Aplikasi Mobile Marketplace di Indonesia

Abstract

The company's application design is very important because it displays the company's image and to attract more users to purchase/utilize the application. This research applies Kansei Engineering Method to analyze the emotion or feelings of the user towards the design of a mobile application interface. Six Kansei Words and three specimens are utilised in this research, where Kansei words are selected from words related to user experience. The participants of this research consist of 54 students from Maranatha Christian University. Participants’ responses are studied using multivariate statistical analysis (e.g., Coefficient Correlation Analysis, Principal Component Analysis, and Factor Analysis). This study explores the emotional factors that occur in designing an application. This analysis shows that there are some major factors that greatly influence the design of a mobile application interface.