Serat Rupa: Journal of Design

The Relationship Between Activities and Aesthetic Emotional Responses to Instagrammable Interior Coffee Shop Photos Visit Intention

2024-04-21T14:53:56+00:00

Today, coffee shops are not only a place to drink coffee, but also a symbol of urban lifestyle. The transformation of the function of coffee shop space from a place to discuss to a place to socialize and work and even take pictures has a significant impact on visitor preferences. These preferences are currently influenced by social media content, especially Instagram as a photographic platform with the largest number of users. Instagrammable photo content not only triggers aesthetic emotional responses, but also influences visit intention behavior. This study aims to explore the relationship between user activity, aesthetic emotional response, and its impact on visit intention in the context of Instagrammable photo content of coffee shop interiors. The research method used mixed methods, qualitative and quantitative. The results showed that user activity motivations, such as gathering, eating and drinking, working, taking pictures and aesthetic emotional responses were positively correlated with visit intention. There is a tendency for audiences to choose content with warm color ambience for activities such as working or eating and drinking coffee, while gathering and photo activities are more likely to choose content with vibrant ambience.

Literature Review: Visual Adaptation of Sundanese Batik and Karawang Batik with Depictions of Living Creatures

2024-10-21T06:54:17+00:00

Visual adaptation is an activity aimed at developing historical values and symbolic meanings of cultural identity. Regional aesthetic visual identity is expressed through the development of decorative motifs. The decorative motifs of Sunda batik reflect the cultural values and traditional identity of the Sundanese community through the combination of stylization, abstraction, and formal shapes. Cultural transformation has led to the emergence of "Modern Sunda" while preserving its characteristic motifs. On the other hand, Karawang batik adapts elements from agricultural activities, transforming stylized paddy plants into unique motifs that reflect the identity of the Karawang community. Visual adaptation is also applied in depicting living beings in batik motifs, as seen in the Rifa’iyah community, where incomplete depictions of living beings are developed, and their techniques are preserved as a tradition to sustain batik-making activities. Furthermore, visual adaptation is applied to products, such as cartoon unicorn designs in abstract stylization, to meet market demands, particularly in Muslim products. This study aims to provide a literature review on visual adaptation of decorative motifs in Sunda and Karawang batik, particularly in relation to the depiction of living beings. The research employs a qualitative Systematic Literature Review (SLR) approach by interpreting previous studies as evidence to provide answers. This research explains the connection between batik motifs and visual adaptation of living beings, aiming to develop activities and aesthetic forms relevant to contemporary times.

Analysis of Millennial Generation's Interest in Revitalizing the Design of Pelo Ati Batik Motifs, Rifa'iyah, Batang Regency

2024-09-19T08:18:01+00:00

Indonesian Batik was recognized by UNESCO on October 2, 2009, as an Intangible Cultural Heritage (ICH) during the UNESCO session in Abu Dhabi. This art form must, of course, be preserved to prevent it from disappearing. This research aims to revitalize the Pelo Ati motif of Rifa'iyah batik in Batang Regency by developing and renewing existing batik designs. The new batik designs are tailored to the target market of the millennial generation. This research uses the ATUMICS method, supported by questionnaire data. This method is used as part of the revitalization process to analyze and understand market conditions. This is crucial for preserving existing values. The research results are design recommendations that create new compositions for the batik motifs, targeting the millennial generation.

Interior Optimization of SLB-C Skill Room By Bhakti with a Behavior Approach For The Disabled

2024-11-15T06:59:22+00:00

Education is an important thing in life. Based on SDGs Number 4 on quality education, every child has the right to receive the same education, just like children with special needs. In the education system, children with special needs are often overlooked, these problems include a lack of adequate facilities and infrastructure such as skill spaces to support children's creativity, and inadequate interior elements. This research uses a design thinking approach involving five stages: empathize, define, ideate, prototype, and testing. Data collection through observation, interviews, questionnaires, visual observations, and literature studies. Then the data collected was analyzed using SWOT analysis. The result is that using good interior elements can provide positive sensory stimulation for students, especially those with special needs or the disabled. The benefits of this research can provide a reference for designing the interior of the skill room for children with disabilities that aligns with existing standards.

From Kawung Motif to Visual Algorithm: an Approach in Computational Learning for Designers

2024-11-21T12:14:06+00:00

This research explores the potential of the kawung motif as an innovative algorithmic learning medium for designers. By analyzing in depth the geometric elements that make up the kawung motif, this research succeeded in identifying the underlying algorithmic principles. The research results show that the kawung motif can be deconstructed into a series of simple computational steps and described in the form of a visual algorithm, so it can be an effective tool for teaching basic programming concepts for designers. This approach not only increases designers' understanding of abstract mathematical concepts and algorithmic thinking, but also fosters appreciation for the nation's cultural heritage. Thus, this research makes a significant contribution to developing a learning curriculum that is relevant to the demands of the 21st century, while preserving the nation's cultural values.

Study of the Visual Rhetoric of Advertising in the BCA Campaign "Don't Know? Kasih No!” (Audio Visual Version)

2024-12-06T23:29:40+00:00

Increased cybercrime in modern era has prompted Bank Central Asia (BCA), the largest private bank in Indonesia, to release an audio-visual advertisement for the “Don't Know? Kasih No!” Campaign to educate people regarding the dangers and modes of phishing crimes on December 8, 2023, on BCA's YouTube. The ad received lots of positive responses and reached 45 million views within two months, proving its quality. This descriptive qualitative study analyzes the ad's visual rhetorical messages through scene screenshots. This research uses visual rhetoric theory by Sonja K. Foss and content analysis methods to study the advertisement, with the steps of taking screenshots of scenes then analyzing the audio, angles, shots, and figures of speech of those scenes. The results of the analysis show that the majority used in the scenes are metaphors, eye level angles, and close-up shots to convey an interesting and effective message, engage the audience, and emphasize the message about the importance of being cautious of unclear sources links and rethink before giving out personal identification. The use of strong visual rhetoric in the advertisement has the potential to increase public awareness and understanding of phishing. The findings of this research have significant implications for advertising practitioners, mass media, and researchers. Advertising practitioners can use these findings to develop more effective educational advertising using visual rhetoric. Mass media can use these findings to increase public awareness about phishing. Researchers can use these findings in future research to develop a more comprehensive use of visual rhetoric.

The Environmental Graphic Design in Commercial Interior The Case of Pakuwon-Supermal Surabaya

2024-12-18T12:10:17+00:00

The objectives of this research are to understand how Environmental Graphic Design (EGD) contributes to shaping consumer perceptions and enhancing the shopping experience. The research method is qualitative research, which provides an in-depth understanding of social phenomena by emphasizing non-numerical data collection and analysis. In this study, visual observation is employed as the primary data collection technique, allowing for a detailed exploration of human interactions and environmental dynamics within the context of Pakuwon-Supermal Surabaya. The data collection process involves direct observation, where object, behaviors, interactions, and environmental factors are systematically documented through photographs. Designing engaging brand experiences, effective space circulation enhances visitor movement throughout the mall, encouraging exploration and engagement. Additionally, the design of spaces significantly impacts brand identity and presence, as unique architectural forms create memorable experiences aligned with brand values. Decorative structures strategically placed within the environment elevate brand presence, reinforcing recognition and emotional connections. Furthermore, well-designed public facilities enhance accessibility and comfort, contributing to an overall positive visitor experience. This research offers valuable insights for architectural interior designers and other stakeholders involved in commercial branding. By strategically implementing EGD, shopping centers can improve brand perception and consumer satisfaction within their environments.

Front Matter

2025-01-31T14:17:17+00:00