http://114.7.153.31/index.php/vikara/issue/feedVikara: Student Academic Journal of Business and Management2026-01-05T06:25:44+00:00Meily Margarethavikara@maranatha.eduOpen Journal Systems<p><strong>Vikara: Student Academic Journal of Business and Management</strong><span style="font-weight: 400;"> adalah media publikasi ilmiah yang diterbitkan oleh Program Studi S-1 Manajemen Fakultas Hukum dan Bisnis Digital Universitas Kristen Maranatha Bandung. Vikara terbit secara berkala, 3 (tiga) kali dalam setahun, yaitu pada bulan September, Januari dan Mei. Vikara menerima artikel berupa hasil penelitian kuantitatif, kualitatif, dan berbagai karya ilmiah sejenis lainnya. Vikara terbuka bagi setiap mahasiswa, akademisi, praktisi, dan professional yang ingin berbagi ilmu dan inpirasi dalam Manajemen Pemasaran, Manajemen Keuangan, Manajemen Sumber Daya Insani, Manajemen Operasi, dan Kewirausahaan. Artikel yang dikirim belum pernah dimuat atau dalam proses penerbitan di media apapun. Artikel yang dimuat pada Vikara melalui proses </span><em><span style="font-weight: 400;">double blind review </span></em><span style="font-weight: 400;">dan besarnya </span><em><span style="font-weight: 400;">similarity </span></em><span style="font-weight: 400;">tidak melebihi 25%.</span></p> <p> </p>http://114.7.153.31/index.php/vikara/article/view/14314Table of Contents2026-01-05T05:33:49+00:00Meily Margarethameily_margaretha@yahoo.com<p>-</p>2026-01-05T00:00:00+00:00Copyright (c) 2026 Meily Margarethahttp://114.7.153.31/index.php/vikara/article/view/13167Analisis IOS dan struktur modal terhadap nilai perusahaan sektor consumer goods2025-09-15T14:48:00+00:00Fransiscus Marcel Chris Danyartofransiscusmarcelcd@gmail.comYani Monalisayani.monalisa@eco.maranatha.edu<p><em>This study aims to analyze the effect of the investment opportunity set (IOS) and capital structure (CS) on firm value (FV). The data were obtained from the annual financial reports of consumer goods companies listed on the Indonesia Stock Exchange (IDX) during the 2015-2019 period. This research employs a quantitative approach using secondary data. Out of a total of 61 consumer goods companies, 40 firms were selected as the sample and analyzed using multiple linear regression. The findings indicate that the variables market-to-book value of assets and debt-to-equity ratio have a partial effect on FV, whereas capital expenditure to book value of assets does not have a partial effect on FV. Simultaneous testing reveals that IOS and CS jointly exert a significant influence on FV, underscoring the importance of these factors in corporate financial performance.</em></p>2026-01-05T00:00:00+00:00Copyright (c) 2026 Fransiscus Marcel Chris Danyarto, Yani Monalisahttp://114.7.153.31/index.php/vikara/article/view/13361Mediating role of profitability in the relationship between institutional ownership and firm value: Evidence from Indonesia2025-09-26T00:03:57+00:00Giri Susenogirisuseno190@gmail.comEndah Arianti Putriputriendaharianti@gmail.comNurmala Sarinurmalasari@rokania.ac.idWilli Meilitawillimeilita@rokania.ac.idJusniarty Sihitejusnisihite@gmail.com<p><em>This study examines the effect of institutional ownership on profitability and firm value, with profitability as a mediating variable, in manufacturing companies listed on the Indonesia Stock Exchange (IDX) from 2018 to 2022, variable control is firm size and interest rate. The research sample includes 54 purposive-sampled manufacturing enterprises. Secondary data from IDX and company yearly financial statements is used. STATA version 17 is used for structural equation modelling (SEM) with bootstrapping data analysis. The study found that institutional ownership increases profitability (ROE) and firm value (PBV) at 5% and 10% significance levels, respectively. Profitability also increases company value at a 1% significance level. Profitability also mediates the effect of institutional ownership on firm value at the 10% significance level, indicating that institutional ownership can increase firm value through increased profitability. This study helps explain how institutional ownership boosts business value through profitability. This research has implications for regulators (OJK & IDX) and policymakers regarding corporate governance. Managers need to strengthen governance and transparency to maximize profitability and enhance company value. To better understand how institutional ownership affects business value, future research should expand variables, incorporate data from various industries, and conduct cross-country studies.</em></p>2026-01-05T00:00:00+00:00Copyright (c) 2026 Giri Suseno, Endah Arianti Putri, Nurmala Sari, Willi Meilita, Jusniarty Sihitehttp://114.7.153.31/index.php/vikara/article/view/13546Effect of tax accountability on tax administration effectiveness: Evidence from southwestern states, Nigeria2025-10-22T06:53:38+00:00Tajudeen Adejare Adegbiteadetajud@yahoo.comSaliu Omotayo Ayinlaayinlaomot@gmail.comAdekunle Lukmon Lawalrafluk2006@gmail.com<p><em>Tax accountability is a crucial element in modern government administration, fostering transparency, fairness, democratic governance, efficiency, responsiveness, responsibility, and integrity which is based on citizens’ perception of government revenues and expected corresponding benefits. Therefore, this study explored how tax accountability affects tax administration effectiveness in southwestern states, Nigeria. The data were gathered from 9,600 respondents across all southwestern states, Nigeria which cut across eligible individual taxpayers and internal revenue service staff and analysed with Anova. The findings of the study showed that accountability and public trust have significant effect on tax administration in southwestern states, Nigeria. Also, it was discovered that transparency and trust also provided positive significant effect on effectiveness of tax administration. Furthermore, political accountability was found having positive influence on tax administration in southwestern states, Nigeria. Lastly, legal accountability was also discovered having positive effect on tax administration effectiveness. Conclusively, tax accountability has positive significant effect on tax administration in southwestern states, Nigeria. Based on the conclusion, it is recommended that to improve on transparency, government should allocate more tax revenue towards building infrastructure and social projects which will honourably encourage and enhance tax payment fulfilment by the taxpayers. This study also suggests that a well-structured tax administration system is crucial for establishing a tax framework built on a solid foundation for the effectiveness of tax administration in southwestern states, Nigeria.</em></p>2026-01-05T00:00:00+00:00Copyright (c) 2026 Tajudeen Adejare Adegbite, Saliu Omotayo Ayinla, Adekunle Lukmon Lawalhttp://114.7.153.31/index.php/vikara/article/view/13128Visual aesthetic dan storytelling meningkatkan impulsive buying di media sosial2025-09-15T14:53:45+00:00Imanuella Gracia Maharani2252017@bus.maranatha.eduKezia Kurniawati Nursalinkezia.kn@eco.maranatha.edu<p><em>The development of social media has driven changes in digital marketing strategies, particularly through visual and narrative elements. This study aims to analyze the influence of visual aesthetic and storytelling on impulsive buying among active Instagram and TikTok users, particularly among students at Maranatha Christian University. This research was conducted using a quantitative approach and multiple regression analysis. The sampling technique used was purposive sampling, with 175 respondents. The results showed that partially, visual aesthetics had no significant effect on impulsive buying, while storytelling had a significant effect. Simultaneously, visual aesthetics and storytelling together had a significant effect on impulsive buying. These findings emphasize the importance of storytelling as a key element in triggering impulsive buying decisions on digital platforms, rather than relying solely on visual appeal. This research provides practical implications for businesses and content creators in designing strong narrative-based digital marketing strategies that engage audiences emotionally.</em></p>2026-01-05T00:00:00+00:00Copyright (c) 2026 Imanuella Gracia Maharani, Kezia Kurniawati Nursalinhttp://114.7.153.31/index.php/vikara/article/view/14084Performa guru dalam perspektif kepemimpinan kepala sekolah dan lingkungan kerja2025-12-16T07:21:44+00:00Sance K. M. Waromisancewaromi03@gmail.comRony Setiawanrony.setiawan@eco.maranatha.edu<p><em>Teacher performance is one of the essential elements for the continuous improvement of education quality. This performance can be influenced by various organizational factors, including the work environment and leadership of the principal. This research has a scientific objective, namely to analyze the effect of these two variables on teacher performance at SMA Negeri 1 Timika using a quantitative associative research design, conducted with 49 civil servant teachers from the school as respondents. A closed questionnaire survey was one of the main techniques used to obtain all the targeted research data. Teacher performance was proven to be a positive result of the principal's leadership, which confirms that the direction, guidance, and support of leaders have an important influence on improving the performance of their subordinates. Teacher performance was also proven to be a positive result of the work environment, which indicates that a conducive work environment, especially harmonious working relationships, also strengthens teacher performance. Simultaneously, these two variables explain more than half of the variation in teacher performance, thus showing that organizational factors contribute substantially to the effectiveness of educators' work. These findings conclude that optimal teacher performance is the positive result of competent leadership and a conducive work environment. The implications of this study emphasize the need to strengthen school management, improve working conditions, and provide more optimal managerial support to encourage the continuous improvement of teacher professionalism.</em></p>2026-01-05T00:00:00+00:00Copyright (c) 2026 Sance K. M. Waromi, Rony Setiawan