Kajian Persepsi Masyarakat DKI Jakarta Terhadap Revitalisasi Halte BRT (Bus Rapid Transit) Transjakarta Bundaran Hotel Indonesia

Nuvika Razak; Budi Hartanto Susilo

doi:10.28932/jts.v21i2.9842

Penulis

Nuvika Razak Program Magister Teknik Sipil, Universitas Trisakti, Jakarta, 11440, Indonesia
Budi Hartanto Susilo Program Studi Sarjana Teknik Sipil, Universitas Kristen Maranatha, Bandung, 40164, Indonesia

DOI:

https://doi.org/10.28932/jts.v21i2.9842

Kata Kunci:

Facilities, Customer Satisfaction, Quality, Bus Stop Revitalization

Abstrak

Halte Bundaran HI adalah salah satu prasarana sistem transportasi publik yang ramai pengunjung karena terjadi perpindahan moda transportasi. Saat ini halte terlihat lebih modern, sempit, padat dan tidak nyaman oleh pengguna jasa. Hal ini dimanfaatkan untuk kepentingan komersial tempat berfoto dan wisata. Penelitian bertujuan menganalisis pengaruh fasilitas dan kualitas pelayanan terhadap loyalitas penumpang BRT, menentukan tingkat kepuasan pelanggan yang berpengaruh terhadap layanan BRT dan menentukan persepsi pengguna BRT terhadap revitalisasi halte. Metode kuantitatif dipilih dengan data yang dikumpulkan melalui survei kuesioner 442 responden. Metode analisis menggunakan statistik deskriptif dan statistik inferensial. Uji statistik non parametris dengan Mann Whitney, sedangkan uji kepuasan pelanggan menggunakan skala Likert. Hasil uji Mann Whitney diperoleh nilai Asymp.Sig. (2 tailed) sebesar 0,032 lebih kecil dari probabilitas 0,05 artinya terdapat pengaruh fasilitas dan kualitas pelayanan terhadap loyalitas pengguna jasa. Tingkat kepuasan 25% artinya tidak puas/kurang baik. Persepsi masyarakat terhadap revitalisasi halte Bundaran HI bernilai negatif. Rekomendasi disampaikan untuk pemerintah tidak perlu membangun secara berlebihan dan mewah, sehingga tidak menjadi percontohan bagi kota-kota besar lainnya. Perlu ada halte tipikal yang fungsi dan manfaatnya bisa ditiru, seperti membiasakan diri membaca literatur sambil menunggu kedatangan bus.

Unduhan

Data unduhan belum tersedia.

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