Table of Contents

The factors that shape green buying behavior of eco-friendly shopping bags

121-132

Drivers of green brand experience and its impact on pro-environmental behavioural intentions

133-148

Influencing factors of the intention to purchase clothing products

149-168

Determining factors for the loyalty of train passengers between cities across Java Island

169-182

The role of transformational leadership styles, organizational citizenship behaviors, and work stress towards turnover intention

183-192

Eco-label, environmental concern, and green purchase behavior: A perspective of Gen-Z on eco-friendly cement

193-202

Shifting dominant career anchor structures: Evidence on print media employees

203-216

Purchase intention of skincare: The role of electronic word of mouth in Tiktok

217-226

The role of sensory marketing as a predictor of revisit intention through customer emotions in Railway Coffee

227-236