Faktor prediktor social commerce intention

Bilah Samping Artikel

PDF
Diterbitkan: Nov 28, 2022
DOI: https://doi.org/10.28932/jmm.v22i1.5074
Kata Kunci:
flow experience, guidance shopping affordance, online shopping, social commerce intention, trust in the seller flow experience, guidance shopping affordance, online shopping, social commerce intention, trust in the seller

Isi Artikel Utama

Kurniasari
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Hayam Wuruk Perbanas
Burhanudin Burhanudin
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Hayam Wuruk Perbanas

Abstrak

Media sosial saat ini bertransformasi dari media komunikasi menjadi media komunikasi dan belanja. Hal ini menjadikan pemahaman tentang niat belanja di media sosial menjadi penting, namun penelitian tentang social commerce intention pada konsumen Indonesia masih terbatas. Mengacu pada hal tersebut maka penelitian ini menguji pengaruh guidance shopping affordance terhadap trust in the seller dan flow experience, dan selanjutnya terhadap social commerce intention. Survei dilakukan untuk menguji hubungan antar variabel tersebut. Responden dipilih dengan metode judgment sampling dengan kriteria pernah membeli produk di TikTok Shop. Sebanyak 249 responden berpartisipasi pada survei tersebut. Data dianalisis dengan model persamaan struktural. Hasil analisis menunjukkan guidance shopping affordance secara signifikan memengaruhi trust in the seller dan flow experience.  Hasil selanjutnya adalah trust in the seller dan flow experience secara signifikan memengaruhi social commerce intention.

Unduhan

Data unduhan belum tersedia.

Rincian Artikel

Cara Mengutip
Kurniasari, R. L., & Burhanudin, B. (2022). Faktor prediktor social commerce intention. Jurnal Manajemen Maranatha, 22(1), 27–40. https://doi.org/10.28932/jmm.v22i1.5074
Terbitan
Vol 22 No 1 (2022): Jurnal Manajemen Maranatha
Bagian
Articles
Creative Commons License

Artikel ini berlisensi Creative Commons Attribution-NonCommercial 4.0 International License.

Referensi

Algharabat, R. S., & Rana, N. P. (2021). Social commerce in emerging markets and its impact on online community engagement. Information Systems Frontiers, 23(6), 1499-1520. https://doi.org/10.1007/s10796-020-10041-4

Aydin, G. (2019). Examining social commerce intentions through the uses and gratifications theory. International Journal of E-Business Research, 15(2), 44-70. https://doi.org/10.4018/IJEBR.2019040103

Burhanudin, B. (2015). A simplified method for understanding judgment and decision making of muslim consumers. Business and Management, 1-19. https://doi.org/10.4018/978-1-4666-8139-2.CH001

Chang, H. H., & Chen, S. W. (2008). The impact of online store environment cues on purchase intention: Trust and perceived risk as a mediator. Online Information Review, 32(6), 818-841. https://doi.org/10.1108/14684520810923953/FULL/XML

Chen, J., & Shen, X. L. (2015). Consumers’ decisions in social commerce context: An empirical investigation. Decision Support Systems, 79, 55-64. https://doi.org/10.1016/J.DSS.2015.07.012

Cho, Y., & Yang, H. (2012). The effect of characteristics in fashion social commerce sites and SNS subjective norm on consumer sttitudes towards social commerce and purchase intention of fashion products. Journal of the Korean Society of Clothing and Textiles, 36(11), 1148-1161. https://doi.org/10.5850/JKSCT.2012.36.11.1148

De Leyn, T., De Wolf, R., Vanden Abeele, M., & De Marez, L. (2021). In-between child’s play and teenage pop culture: Tweens, TikTok & privacy. Journal of Youth Studies. https://doi.org/10.1080/13676261.2021.1939286

Dong, X., & Wang, T. (2018). Social tie formation in Chinese online social commerce: The role of IT affordances. International Journal of Information Management, 42(June), 49–64. https://doi.org/10.1016/j.ijinfomgt.2018.06.002

Endarwati, E., & Desfitrina, D. (2022). Analysis of the effect of cash on delivery payment methods on consumer purchase decisions on the TikTok Shop platform. Jurnal Ilmiah MEA. http://journal.stiemb.ac.id/index.php/mea/article/view/2165

Falk, R. F. & Miller, N. B. (1992). A primer for soft modeling. University of Akron Press, 10(3). https://www.researchgate.net/publication/232590534

Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39. https://doi.org/10.2307/3151312

Gao, L., & Bai, X. (2014). Online consumer behaviour and its relationship to website atmospheric induced flow: Insights into online travel agencies in China. Journal of Retailing and Consumer Services, 21(4), 653-665. https://doi.org/10.1016/j.jretconser.2014.01.001

Haenlein, M., Anadol, E., Farnsworth, T., Hugo, H., Hunichen, J., & Welte, D. (2020). Navigating the new era of influencer marketing: How to be successful on Instagram, TikTok, & Co. California Management Review, 63(1), 5-25. https://doi.org/10.1177/0008125620958166

Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM). SAGE Publications. https://en.id1lib.org/book/3675124/deb725

Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory and Practice, 19(2), 139-152. https://doi.org/10.2753/MTP1069-6679190202

Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2-24. https://doi.org/10.1108/EBR-11-2018-0203

Hyun, H., Thavisay, T., & Lee, S. H. (2022). Enhancing the role of flow experience in social media usage and its impact on shopping. Journal of Retailing and Consumer Services, 65. https://doi.org/10.1016/J.JRETCONSER.2021.102492

Jacobson, J., Gruzd, A., & Hernández-García, Á. (2020). Social media marketing: Who is watching the watchers? Journal of Retailing and Consumer Services, 53, 101774. https://doi.org/10.1016/j.jretconser.2019.03.001

Kemp, S. (2021). Digital 2021: Indonesia. Datareportal. https://datareportal.com/reports/digital-2021-indonesia

Kemp, S. (2022). Digital 2022: Indonesia. Datareportal. https://datareportal.com/reports/digital-2022-indonesia

Kline, R. B. (2016). Principles and practice of structural equation modeling (4th ed.). The Guilford Press. https://books.google.de/books?id=Q61ECgAAQBAJ&lpg=PP1&dq=kline 2015 sem&lr&hl=de&pg=PR3#v=onepage&q=kline 2015 sem&f=false

Lennon, S. J. (2013). Effects of reputation and website quality on online consumers’ emotion, perceived risk and purchase intention: Based on the stimulus-organism-response model Clothing and Assault View project. Article in Journal of Research in Interactive Marketing. https://doi.org/10.1108/17505931311316734

Leonard, L. N., & Jones, K. (2021). Trust in C2C electronic commerce: Ten years later. Journal of Computer Information Systems, 61(3), 240-246. https://doi.org/10.1080/08874417.2019.1598829

Leong, L. Y., Hew, T. S., Ooi, K. B., & Chong, A. Y. L. (2020). Predicting the antecedents of trust in social commerce – A hybrid structural equation modeling with neural network approach. Journal of Business Research, 110(November 2019), 24-40. https://doi.org/10.1016/j.jbusres.2019.11.056

Li, C. Y., & Ku, Y. C. (2018). The power of a thumbs-up: Will e-commerce switch to social commerce? Information and Management, 55(3), 340-357. https://doi.org/10.1016/J.IM.2017.09.001

Liu, H., Chu, H., Huang, Q., & Chen, X. (2016). Enhancing the flow experience of consumers in China through interpersonal interaction in social commerce. Computers in Human Behavior, 58, 306-314. https://doi.org/10.1016/j.chb.2016.01.012

Lu, B., Fan, W., & Zhou, M. (2016). Social presence, trust, and social commerce purchase intention: An empirical research. Computers in Human Behavior, 56, 225-237. https://doi.org/10.1016/J.CHB.2015.11.057

Nadeem, W., Khani, A. H., Schultz, C. D., Adam, N. A., Attar, R. W., & Hajli, N. (2020). How social presence drives commitment and loyalty with online brand communities? The role of social commerce trust. Journal of Retailing and Consumer Services, 55(April), 102136. https://doi.org/10.1016/j.jretconser.2020.102136

Nofela, N. P., & Saputri, M. E. (2022). Pengaruh social media marketing dan influencer endorser di Tiktok terhadap purchase intention pada Tiktok Shop. E-Proceeding of Management, 9(2), 840-848. https://openlibrarypublications.telkomuniversity.ac.id/index.php/management/article/view/17666/17410

Preston, C. C., & Colman, A. M. (2000). Optimal number of response categories in rating scales: Reliability, validity, discriminating power, and respondent preferences. Acta Psychologica, 104(1), 1-15. https://doi.org/10.1016/S0001-6918(99)00050-5

Riaz, M. U., Guang, L. X., Zafar, M., Shahzad, F., Shahbaz, M., & Lateef, M. (2021). Consumers’ purchase intention and decision-making process through social networking sites: A social commerce construct. Behaviour and Information Technology, 40(1), 99-115. https://doi.org/10.1080/0144929X.2020.1846790

Ringle, C. M., Wende, S., & Becker, J.-M. (2015). SmartPLS 3 (No. 3). SmartPLS. https://doi.org/https://www.smartpls.com/documentation/getting-started/cite/

Sa’adah, A. N., Rosma, A., & Aulia, D. (2022). Persepsi generasi Z terhadap fitur Tiktok Shop pada aplikasi Tiktok. Transekonomika: Akuntansi, Bisnis dan Keuangan, 2(5), 131-140. https://doi.org/10.55047/TRANSEKONOMIKA.V2I5.176

Sheikh, Z., Yezheng, L., Islam, T., Hameed, Z., & Khan, I. U. (2019). Impact of social commerce constructs and social support on social commerce intentions. Information Technology and People, 32(1), 68-93. https://doi.org/10.1108/ITP-04-2018-0195

Simanjorang, R., & Nawawi, Z. M. (2022). The role of social media Tiktok in increasing the interest in entrepreneurship in millennials generation. BUSTECHNO: Jurnal Bisnis Dan Teknologi, 3(1), 10-13. https://doi.org/http://bustechno.ridwaninstitute.co.id/index.php/jbt/issue/current

Sun, Y., Shao, X., Li, X., Guo, Y., & Nie, K. (2019). How live streaming influences purchase intentions in social commerce: An IT affordance perspective. Electronic Commerce Research and Applications, 37(December 2018), 100886. https://doi.org/10.1016/j.elerap.2019.100886

Tuncer, I. (2021). The relationship between IT affordance, flow experience, trust, and social commerce intention: An exploration using the S-O-R paradigm. Technology in Society, 65. https://doi.org/10.1016/J.TECHSOC.2021.101567

Wang, P., Huang, Q., & Davison, R. M. (2020). How do digital influencers affect social commerce intention? The roles of social power and satisfaction. Information Technology and People, 34(3), 1065-1086. https://doi.org/10.1108/ITP-09-2019-0490

Zhang, H., Lu, Y., Gupta, S., & Zhao, L. (2014). What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences. Information & Management, 51(8), 1017-1030. https://doi.org/10.1016/J.IM.2014.07.005

Zhao, J-D, Huang, J-S., & Su, S. (2019). The effects of trust on consumers’ continuous purchase intentions in C2C social commerce: A trust transfer perspective. Journal of Retailing and Consumer Services, 50, 42-49. https://doi.org/10.1016/J.JRETCONSER.2019.04.014