What Drives Indonesian People's Intentions for Forest and Environmental Conservation Behavior in the Public Sphere?

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Published: Apr 30, 2026
DOI: https://doi.org/10.28932/humanitas.v10i1.14129
Keywords:
Attitude Toward Behaviour, Subjective Norm, Environmental Responsibility, Intention, Public sphere Behaviour Sikap Terhadap Perilaku, Norma Subjektif, Tanggung Jawab Lingkungan, Niat, Perilaku di Ruang Publik

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Ulayya Yassar Widyasa
Faculty of Communication, Universitas Padjadjaran, sumedang, Indonesia
Ikhsan Fuady
Faculty of Communication, Universitas Padjadjaran, sumedang, Indonesia
Kunto Adi Wibowo
Faculty of Communication, Universitas Padjadjaran, sumedang, Indonesia
Detta Rahmawan
Faculty of Communication, Universitas Padjadjaran, sumedang, Indonesia

Abstract

Pro-environmental behavior in communal spaces remains a challenge in Indonesia, particularly in bridging individual concerns with actual behavior. This study examines how models influence individual intentions toward environmental behavior in the public sphere. This study uses an extended theoretical framework of the Theory of Reasoned Action (TRA) through the inclusion of environmental responsibility as a contextual dimension. This study was designed as a quantitative study with a survey method. Survey data were obtained from 80 Indonesian respondents using an 18-item closed-ended questionnaire, and analyzed using Structural Equation Modeling (SEM). The model estimates showed acceptable fit with the observed data (RMSEA = 0.049; CFI and TLI = 0.94; NNFI = 0.93). The findings indicate that attitudes toward environmental behavior in the public sphere and subjective norms do not influence individual intentions to engage in pro-environmental behavior in the public sphere. Meanwhile, environmental responsibility has an influence on intentions for pro-environmental behavior in the public sphere. Other findings indicate that intentions have a significant influence on pro-environmental behavior in the public sphere. These findings indicate that to increase pro-environmental intentions and behavior in the public sphere, it is necessary to increase environmental responsibility in society.

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How to Cite
Widyasa, U. Y. ., Fuady, I. ., Wibowo, K. A. ., & Rahmawan, D. . (2026). What Drives Indonesian People’s Intentions for Forest and Environmental Conservation Behavior in the Public Sphere?. Humanitas (Jurnal Psikologi), 10(1), 43–58. https://doi.org/10.28932/humanitas.v10i1.14129
Issue
Vol. 10 No. 1 (2026)
Section
Articles
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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