Apa yang Mendorong Intensi Perilaku Konservasi Hutan dan Lingkungan Masyarakat Indonesia di Ranah Publik?

Bilah Samping Artikel

PDF (English)
Diterbitkan: Apr 30, 2026
DOI: https://doi.org/10.28932/humanitas.v10i1.14129
Kata Kunci:
Attitude Toward Behaviour, Subjective Norm, Environmental Responsibility, Intention, Public sphere Behaviour Sikap Terhadap Perilaku, Norma Subjektif, Tanggung Jawab Lingkungan, Niat, Perilaku di Ruang Publik

Isi Artikel Utama

Ulayya Yassar Widyasa
Faculty of Communication, Universitas Padjadjaran, sumedang, Indonesia
Ikhsan Fuady
Faculty of Communication, Universitas Padjadjaran, sumedang, Indonesia
Kunto Adi Wibowo
Faculty of Communication, Universitas Padjadjaran, sumedang, Indonesia
Detta Rahmawan
Faculty of Communication, Universitas Padjadjaran, sumedang, Indonesia

Abstrak

Perilaku pro-lingkungan di ruang komunal masih menjadi tantangan di Indonesia, khususnya dalam menjembatani kepedulian individu dengan perilaku aktual. Penelitian ini mengkaji bagaimana model yang mempengaruhi intensi individu terhadap perilaku lingkungan di ranah publik. Penelitian ini menggunakan kerangka teori perluasan Theory of Reasoned Action (TRA) melalui penyertaan tanggung jawab lingkungan sebagai dimensi kontekstual. Penelitian ini didesain sebagai penelitian kuantitatif dengan metode survei. Data survei diperoleh dari 80 responden Indonesia dengan menggunakan kuesioner tertutup 18 item, dan dianalisis menggunakan Pemodelan Persamaan Struktural (Structural Equation Modeling/SEM). Estimasi model menunjukkan kesesuaian yang dapat diterima dengan data yang diamati (RMSEA = 0,049; CFI dan TLI = 0,94; NNFI = 0,93). Temuan menunjukkan bahwa sikap terhadap perilaku kepedulian lingkungan di ranah publik dan norma subjektif tidak berpengaruh terhadap intensi individu untuk melakukan perilaku pro lingkungan di ranah publik. Sementara itu tanggung jawab lingkungan memiliki pengaruh terhadap intensi perilaku pro lingkungan di ranah publik. Temuan lain menunjukan bahwa intensi memiliki pengaruh signifikan terhadap perilaku pro lingkungan di ranah publik. Temuan ini menunjukan bahwa untuk meningkatkan intensi dan perilaku pro lingkungan di ranah publik, diperlukan peningkatan akan tanggung jawab lingkungan di masyarakat.

Unduhan

Data unduhan belum tersedia.

Rincian Artikel

Cara Mengutip
Widyasa, U. Y. ., Fuady, I. ., Wibowo, K. A. ., & Rahmawan, D. . (2026). Apa yang Mendorong Intensi Perilaku Konservasi Hutan dan Lingkungan Masyarakat Indonesia di Ranah Publik?. Humanitas (Jurnal Psikologi), 10(1), 43–58. https://doi.org/10.28932/humanitas.v10i1.14129
Terbitan
Vol 10 No 1 (2026)
Bagian
Articles
Creative Commons License

Artikel ini berlisensi Creative Commons Attribution-NonCommercial 4.0 International License.

Referensi

Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2). https://doi.org/10.1016/0749-5978(91)90020-T

Ajzen, I. (2011). The theory of planned behaviour: Reactions and reflections. Psychology & Health, 26(9). https://doi.org/10.1080/08870446.2011.613995

Armitage, C. J., & Conner, M. (2001). Efficacy of the theory of planned behaviour: A meta- analytic review. British Journal of Social Psychology, 40(4). https://doi.org/10.1348/014466601164939

Badan Nasional Penanggulangan Bencana. (2020). Rekapitulasi data bencana Indonesia. BNPB.

Bamberg, S., & Möser, G. (2007). Twenty years after Hines et al.: A meta-analysis of psycho- social determinants of pro-environmental behaviour. Journal of Environmental Psychology, 27(1). https://doi.org/10.1016/j.jenvp.2006.12.002

Barr, S. (2007). Factors influencing environmental attitudes and behaviors: A UK case study of household waste management. Environment and Behavior, 39(4). https://doi.org/10.1177/0013916505283421

Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2nd ed.). Lawrence Erlbaum Associates.

Cortina, J. M. (1993). What is coefficient alpha? An examination of theory and applications.

Journal of Applied Psychology, 78(1). https://doi.org/10.1037/0021-9010.78.1.98

Fishbein, M., & Ajzen, I. (2010). Predicting and changing behavior: The reasoned action approach. Psychology Press.

Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1). https://doi.org/10.1177/002224378101800104

Gifford, R. (2014). Environmental psychology matters. Annual Review of Psychology, 65. https://doi.org/10.1146/annurev-psych-010213-115048

Greaves, M., Zibarras, L. D., & Stride, C. (2013). Using the theory of planned behavior to explore environmental behavioral intentions in the workplace. Journal of Environmental Psychology, 34. https://doi.org/10.1016/j.jenvp.2013.02.003

Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2014). A primer on partial least squares structural equation modeling (PLS-SEM). Sage.

Humaira, S., & Falatehan, A. F. (2021). Waste sorting behavior based on the theory of planned behavior: Evidence from Indonesian households. Journal of Natural Resources and Environmental Management. https://ejournal- skpm.ipb.ac.id/index.php/jskpm/article/view/794/369

Kaiser, F. G. (2006). A moral extension of the theory of planned behavior: Norms and anticipated feelings of regret in conservationism. Journal of Applied Social Psychology, 36(3).

Katadata Insight Center. (2021). Satu dekade bencana di Indonesia. Katadata.

Klöckner, C. A. (2013). A comprehensive model of the psychology of environmental behaviour: A meta-analysis. Journal of Environmental Psychology, 34.

Kompas.com. (2025, December 17). Update BNPB: Korban tewas akibat bencana Sumatera jadi 1.059 jiwa. Kompas.com. https://www.kompas.com/sumatera- utara/read/2025/12/17/174534188/update-bnpb-korban-tewas-akibat-bencana- sumatera-jadi-1059-jiwa

Manstead, A. S. R. (2000). The role of moral norm in the attitude–behavior relationship. In D.

J. Terry & M. A. Hogg (Eds.), Attitudes, behavior, and social context: The role of norms and group membership. Lawrence Erlbaum Associates.

Nunnally, J. C. (1978). Psychometric theory (2nd ed.). McGraw-Hill.

Sadiah, S., Virgantari, F., Andriyani, A., Hartini, S., & Ahmad, D. (2019). Determinants of household behavior in electricity energy conservation in West Java using structural equation modeling. JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi), 5(2). https://journal.unpak.ac.id/index.php/jimfe

Schultz, P. W., Bator, R. J., Large, L. B., Bruni, C. M., & Tabanico, J. J. (2014). Littering in context: Personal and environmental predictors of littering behavior. Environment and Behavior, 45(1). https://doi.org/10.1177/0013916511412179

Stern, P. C. (2000). Toward a coherent theory of environmentally significant behavior. Journal of Social Issues, 56(3). https://doi.org/10.1111/0022-4537.00175

Stern, P. C., Dietz, T., Abel, T., Guagnano, G. A., & Kalof, L. (1999). A value-belief-norm theory of support for social movements: The case of environmentalism. Human Ecology Review, 6(2).

Steg, L., & Vlek, C. (2009). Encouraging pro-environmental behaviour: An integrative review and research agenda. Journal of Environmental Psychology, 29(3). https://doi.org/10.1016/j.jenvp.2008.10.004

Steg, L., Perlaviciute, G., van der Werff, E., & Lurvink, J. (2014). The significance of hedonic, egoistic, altruistic and biospheric values for pro-environmental behaviour. Journal of Environmental Psychology, 40.

Yandri, P., Masduki, U., Aini, N., Suryani, S. I., Mardika, I. H., Fathurahman, A., & Kardiana. (2025). Understanding household waste management: An application of the theory of planned behavior. Journal of Natural Resources and Environmental Management,

(5). https://doi.org/10.29244/jpsl.15.5.751