Adolescent Women: Self regulation and Impulsive buying of Skincare Products in Online Shops

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Published: Dec 30, 2024
DOI: https://doi.org/10.28932/humanitas.v8i3.8624
Keywords:
Self-regulation, Impulsive buying, Remaja Wanita Self-regulation, Impulsive buying, Adolescent Women

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Reny Yuniasanti
Fakultas Psikologi, Universitas Mercu Buana Yogyakarta, Yogyakarta, Indonesia
Ayu Annora Azaria
Fakultas Psikologi, Universitas Mercu Buana Yogyakarta, Yogyakarta, Indonesia

Abstract

The growth of e-commerce trade makes it easier for people to shop more easily and flexibly, anytime and anywhere. The aim of this research is to determine the relationship between self-regulation and impulsive buying of skincare products in online shops among female teenagers. The proposed hypothesis is that there is a negative relationship between self-regulation and impulsive buying of skincare products in online shops among female teenagers. The subject criteria in this study were female teenagers aged 17-22 years who purchased skincare products in online shops 2 to 5 times in 1 month. The number of subjects in this research was 100 people using probability sampling. Data collection uses a self-regulation scale and an impulsive buying scale. With the resulting coefficient (rxy) = -0.584 with a significance value of p = 0.000 (p < 0.050). The coefficient of determination (R2) obtained is 0.341, which shows that the self-regulation variable has a contribution of 34% to the variable impulsive buying of skincare products in female teenagers and 66% is influenced by other factors. The benefit of this research is to provide information regarding self-regulation for purchasing behavior in online shopping, especially skincare products.

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How to Cite
Yuniasanti, R., & Azaria, A. A. . (2024). Adolescent Women: Self regulation and Impulsive buying of Skincare Products in Online Shops. Humanitas (Jurnal Psikologi), 8(3), 397–409. https://doi.org/10.28932/humanitas.v8i3.8624
Issue
Vol. 8 No. 3 (2024)
Section
Articles
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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