The determinant factors of repurchase intention at shopping products in e-commerce

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Published: Nov 27, 2023
DOI: https://doi.org/10.28932/jmm.v23i1.7701
Keywords:
ease of use, e-satisfaction, innovativeness, privacy concern, repurchase intention keinovatifan, kemudahan penggunaan, kepuasan, masalah privasi, minat beli ulang

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Ajie Bayu Pangestu
Program Studi Magister Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Katolik Indonesia Atma Jaya
Ari Setiyaningrum
Program Studi Magister Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Katolik Indonesia Atma Jaya

Abstract

This study tries to investigate both the direct and indirect influence of privacy concern, innovativeness, and ease of use on repurchase intention through e-satisfaction as the mediating variable. The research model was examined within the context of shopping products in e-commerce involving 350 respondents. Sampling was carried out using a purposive sampling technique. PLS-SEM analysis with SmartPLS 3.0 software was utilized in the data analysis. The research findings indicate that privacy concern, innovativeness, and ease of use do not have a direct influence on repurchase intention, e-satisfaction was found to have an influence on repurchase intention. The results of the mediation test show that e-satisfaction is not proven to mediate the influence of privacy concern on repurchase intention, while e-satisfaction is proven to mediate the influence of innovativeness and ease of use on repurchase intention.

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How to Cite
Pangestu, A. B., & Setiyaningrum, A. (2023). The determinant factors of repurchase intention at shopping products in e-commerce. Jurnal Manajemen Maranatha, 23(1), 79–98. https://doi.org/10.28932/jmm.v23i1.7701
Issue
Vol. 23 No. 1 (2023): Jurnal Manajemen Maranatha
Section
Articles
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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