Faktor-faktor penentu repurchase intention pada produk shopping di e-commerce

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Diterbitkan: Nov 27, 2023
DOI: https://doi.org/10.28932/jmm.v23i1.7701
Kata Kunci:
ease of use, e-satisfaction, innovativeness, privacy concern, repurchase intention keinovatifan, kemudahan penggunaan, kepuasan, masalah privasi, minat beli ulang

Isi Artikel Utama

Ajie Bayu Pangestu
Program Studi Magister Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Katolik Indonesia Atma Jaya
Ari Setiyaningrum
Program Studi Magister Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Katolik Indonesia Atma Jaya

Abstrak

Penelitian ini mempunyai tujuan inti untuk menguji baik pengaruh langsung maupun tidak langsung privacy concern, innovativeness, dan ease of use terhadap repurchase intention dengan e-satisfaction sebagai variabel mediasi. Model penelitian diujikan pada konteks produk shopping di e-commerce dengan melibatkan responden sejumlah 350 orang. Pengambilan sampel dilakukan melalui teknik purposive sampling. Analisis PLS-SEM dengan software SmartPLS 3.0 digunakan untuk menganalisis data. Hasil penelitian menunjukkan bahwa privacy concern, innovativeness, dan ease of use tidak mempunyai pengaruh langsung terhadap repurchase intention, e-satisfaction ditemukan mempunyai pengaruh terhadap repurchase intention. Hasil uji mediasi menunjukkan bahwa e-satisfaction tidak terbukti memediasi pengaruh privacy concern terhadap repurchase intention, sedangkan e-satisfaction terbukti memediasi pengaruh innovativeness dan ease of use terhadap repurchase intention.

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Cara Mengutip
Pangestu, A. B., & Setiyaningrum, A. (2023). Faktor-faktor penentu repurchase intention pada produk shopping di e-commerce. Jurnal Manajemen Maranatha, 23(1), 79–98. https://doi.org/10.28932/jmm.v23i1.7701
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Vol 23 No 1 (2023): Jurnal Manajemen Maranatha
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Artikel ini berlisensi Creative Commons Attribution-NonCommercial 4.0 International License.

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