The Visual Identity of the Ministry of State-Owned Enterprises as an Effort to Build Image

Article Sidebar

PDF (Bahasa Indonesia)
Published: Jul 29, 2024
DOI: https://doi.org/10.28932/srjd.v8i2.6629
Keywords:
Branding, Change, Image, The Ministry of State-Owned Enterprises, Visual Identity itra, Identitas visual, Kementerian BUMN, Merek, Perubahan

Main Article Content

Gwyneth Eveline Lianto
Visual Communication Design Study Program, Faculty of Arts and Design, Institut Teknologi Bandung, Indonesia
Agung Eko Budiwaspada
Visual Communication Design Study Program, Faculty of Arts and Design, Institut Teknologi Bandung, Indonesia

Abstract

The increasingly advanced development of information technology offers new challenges and opportunities for industries in Indonesia. In an effort to survive and respond to increasingly fierce global competition, it is necessary to develop a strong and adaptive identity and image. The Ministry of State-Owned Enterprises (known as Kementerian Badan Usaha Milik Negara or “BUMN”) is an institution engaged in the national economy based on economic democracy. The launching of BUMN's new visual identity is a progressive symbol of modern change. Visual identity is an important consideration in building good branding. To face the new era and form a trusted brand image for partners and the public, BUMN decided to create a new visual identity in tandem with institutional restructuring and reform. This article will examine the new visual identity as a result of BUMN’s rebranding and its role in the process of building a new image for BUMNs. Based on the formulation of the problem, the research aims to understand the visual identity of BUMNs and its role in the process of building a new image that is progressive towards changing times and is more trusted as an Indonesian national economic institution. The research is expected to contribute to understanding how visual identity shapes the process of building the image of BUMNs.

Downloads

Download data is not yet available.

Article Details

How to Cite
Lianto, G. E., & Budiwaspada, A. E. (2024). The Visual Identity of the Ministry of State-Owned Enterprises as an Effort to Build Image . Serat Rupa: Journal of Design, 8(2), 149–168. https://doi.org/10.28932/srjd.v8i2.6629
Issue
Vol. 8 No. 2 (2024): SRJD - JULY
Section
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Biography

Agung Eko Budiwaspada, Visual Communication Design Study Program, Faculty of Arts and Design, Institut Teknologi Bandung, Indonesia

   

References

Ghalih, M. (2014). Implementasi kegiatan tanggung jawab sosial perusahaan (M. Syafi’i, Ed. 1 ed.). PT. Nagakusuma Media Kreatif.

Januariyansah, S. (2017). Analisis desain logo berdasarkan teori: efektif dan efisien https://doi.org/10.13140/RG.2.2.20543.97448

Jayanegara, I. N., & Setiawan, I. N. A. F. (2020). Analisis bentuk pada identitas visual STMIK Stikom Indonesia. Bahasa Rupa, 3(2), 76-82. https://doi.org/10.31598/bahasarupa.v3i2.459

Listya, A. (2016). Bukan sekadar hiasan: Gaya grafis khas sebaga identitas visual korporat. Jurnal Desain, 3(2), 107-117.

Marhendra, A. A. N. G., Budiwaspada, A. E., & Nilotama, S. K. L. (2021). Perancangan identitas visual rebranding citra perusahaan Cemara Ceramics (Design of Cemara Ceramics visual rebranding identity). Jurnal Seni & Reka Rancang : Jurnal Ilmiah Magister Desain, 4(1). https://doi.org/10.25105/jsrr.v4i1.10096

Maris Agung Triandewo, & Yustine., Y. (2020). Pengaruh kualitas layanan, citra perusahaan dan kepercayaan pada loyalitas konsumen. Jurnal Bisnis dan Akuntansi, 22(1), 13-24. https://doi.org/10.34208/jba.v22i1.743

Muhammad, B. I. (2021). Makna rebranding logo baru Kementerian BUMN Republik Indonesia. Jurnal Pewarta Indonesia, 3(1), 19-31. https://doi.org/10.25008/jpi.v3i1.53

Nabila, N. I. (2018). Pengaruh perubahan logo (rebranding) terhadap citra perusahaan pada PT Bank BRI Tbk. Jurnal Ilmiah Manajemen Forkamma, 2(1). https://doi.org/10.32493/frkm.v2i1.3418

Nugrahani, F. (2014). Metode penelitian kualitatif (1 ed.). Cakra Books.

Papeo, A., Kalangi, J. A. F., & Punuindoong, A. Y. (2018). Pengaruh komunikasi pemasaran terhadap citra perusahaan PT. Telkom Indonesia Manado. Jurnal Administrasi Bisnis (JAB), 6(3). https://doi.org/10.35797/jab.v6.i003.%25p

Putra, G. B. S. (2021). Analisis Visual Pada Perubahan Logo Kementerian BUMN. ISI Denpasar. Diakses tanggal 18 April from https://isi-dps.ac.id/analisis-visual-pada-perubahan-logo-kementerian-bumn/

Sanusi, A., & Syahmim, M. (2014). Upaya meningkatkan brand image pada PT. Bank Mandiri (Persero) TBK Cabagn Pulau Pinang Medan. Jurnal Ilman, 1, 9-30.

Siahaan, F. A. (2016). Privatisasi Bada Usaha Milik Negara. Law Reform, 8(2), 47-64. https://doi.org/10.14710/lr.v8i2.12424

Sinambela, E. A., Sari, P. P., & Arifin, S. (2020). Pengaruh variabel harga dan citra perusahaan terhadap keputusan pembelian produk Wingsfood. Akuntabilitas. Jurnal Ilmiah Ilmu-Ilmu Ekonomi, 12(1), 55-70. https://doi.org/10.35457/akuntabilitas.v12i1.1053

Tymurani, O. B. C. (2022). Pengaruh rebranding terhadap loyalitas konsumen dengan mediasi citra perusahaan (studi kasus pengguna aplikasi Gojek di Salatiga) https://repository.uksw.edu/handle/123456789/24661

Zubaedah, L. M. (2018). Corporate rebranding tokobagus.com menjadi olx.co.id. JITMI (Jurnal Ilmiah Teknik dan Manajemen Industri), 1(1). https://doi.org/10.32493/jitmi.v1i1.y2018.p%25p