Cultural Representation of Surakarta in the "Solo The Spirit of Java" 2022 Logotype

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Published: Jan 31, 2026
DOI: https://doi.org/10.28932/srjd.v10i1.9132
Keywords:
culture, iconograpy, logotype, meaning, Surakarta budaya, ikonografi, logotype, makna, Surakarta

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Keffa Kania Prajoko
Magister School of Design, Faculty of Arts and Design, Institut Teknologi Bandung, Indonesia
Naomi Haswanto
Magister School of Design, Faculty of Arts and Design, Institut Teknologi Bandung, Indonesia

Abstract

The study evaluates the representation of Surakarta's culture in the "Solo The Spirit of Java" 2022 logotype using a descriptive qualitative approach with Erwin Panofsky's theories of pre-iconographical, iconographical, and iconological analysis. The analysis process begins with the pre-iconographical stage, where formal elements are identified. The iconographical stage then connects these elements with the cultural meanings of Surakarta, such as cultural symbolism and local values. The iconological stage involves deeper interpretation, considering the broader cultural context related to the logo. The results indicate that the logo successfully represents some aspects of Surakarta's culture through its visual shapes; however, there are weaknesses in the choice of color, typography, and style that can be improved to strengthen the overall cultural representation.

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How to Cite
Prajoko, K. K., & Haswanto, N. (2026). Cultural Representation of Surakarta in the "Solo The Spirit of Java" 2022 Logotype. Serat Rupa: Journal of Design, 10(1), 19–40. https://doi.org/10.28932/srjd.v10i1.9132
Issue
Vol. 10 No. 1 (2026): JANUARY 2026
Section
Articles
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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