Vol. 2 No. 1 (2026): Vikara: Student Academic Journal of Business and Management

• Table of Contents

  Meily Margaretha

Articles

• The dominant role of hedonic motivation and e-WOM in impulsive buying behavior of fashion products

  Karyn Cynthia Francisca, Kezia Kurniawati Nursalin

  1-10

  • PDF (Bahasa Indonesia)

  DOI: https://doi.org/10.28932/vikara.v2i1.14031

• Impact of discounts and free shipping on purchase decisions

  Karin Iskandar, Cen Lu

  11-22

  • PDF (Bahasa Indonesia)

  DOI: https://doi.org/10.28932/vikara.v2i1.14432

• Causal study of organizational commitment, intrinsic motivation, and job characteristics

  Andrean Andrean, Rony Setiawan

  23-34

  • PDF (Bahasa Indonesia)

  DOI: https://doi.org/10.28932/vikara.v2i1.14497

• Employee voice enhances work performance via innovation

  Thi Thuy Trang Nguyen, Anh Thu Phung, Dieu An Thi Nguyen, Huyen Trang Vu, Thi Nhu Thuy Nguyen, Thi Hien Le, Huy Hoang Doan

  35-50

  • PDF

  DOI: https://doi.org/10.28932/vikara.v2i1.15288

• The influence of event marketing and influencer marketing on purchase intention of virtual item diamonds

  Rifky Haikal Kalfauzan, Depy Muhamad Pauzy, Titin Patimah

  51-60

  • PDF (Bahasa Indonesia)

  DOI: https://doi.org/10.28932/vikara.v2i1.16857