Vol 2 No 1 (2026): Vikara: Student Academic Journal of Business and Management

Lihat Vol 2 No 1 (2026): Vikara: Student Academic Journal of Business and Management
DOI: https://doi.org/10.28932/vikara.v2i1
Diterbitkan: 2026-09-04

Articles

  • Peran dominan hedonic motivation dan e-WOM dalam perilaku impulsive buying produk fashion

    Karyn Cynthia Francisca, Kezia Kurniawati Nursalin
    1-10
    DOI: https://doi.org/10.28932/vikara.v2i1.14031

  • Pengaruh diskon dan gratis ongkir terhadap keputusan pembelian

    Karin Iskandar, Cen Lu
    11-22
    DOI: https://doi.org/10.28932/vikara.v2i1.14432

  • Kajian kausal komitmen organisasional, motivasi intrinsik, dan karakteristik pekerjaan

    Andrean Andrean, Rony Setiawan
    23-34
    DOI: https://doi.org/10.28932/vikara.v2i1.14497

  • Employee voice meningkatkan kinerja kerja melalui inovasi

    Thi Thuy Trang Nguyen, Anh Thu Phung, Dieu An Thi Nguyen, Huyen Trang Vu, Thi Nhu Thuy Nguyen, Thi Hien Le, Huy Hoang Doan
    35-50
    DOI: https://doi.org/10.28932/vikara.v2i1.15288

  • Pengaruh event marketing dan influencer marketing terhadap purchase intention virtual item diamond

    Rifky Haikal Kalfauzan, Depy Muhamad Pauzy, Titin Patimah
    51-60
    DOI: https://doi.org/10.28932/vikara.v2i1.16857