DOI: https://doi.org/10.28932/jmm.v25i2

Published: 2026-05-18

Daftar Isi

Table of Contents

Admin JMM
DOI: https://doi.org/10.28932/jmm.v25i2.15630

Articles

Local product advantage as a mediator in the relationship between market orientation and SMEs marketing performance

Tatang Rois, Fauziyah Adzimatinur, Nurul Siti Jahidah

157-172

PDF (Bahasa Indonesia)
DOI: https://doi.org/10.28932/jmm.v25i2.12914

Strengthening member loyalty through relational commitment in Islamic cooperatives

Siti Umaroh, Ali Ali, Hadi Ismanto

173-186

PDF (Bahasa Indonesia)
DOI: https://doi.org/10.28932/jmm.v25i2.14405

Linking perceived organizational support to psychological empowerment: The mediating role of perceived employee fits

Michelle Michelle, Levi Nilawati

187-200

PDF
DOI: https://doi.org/10.28932/jmm.v25i2.14357

The impact of personal selling, corporate image, and digital marketing on insurance purchasing decisions

Yudit Mardianto

201-216

PDF (Bahasa Indonesia)
DOI: https://doi.org/10.28932/jmm.v25i2.14595

FIRE mindset and digital financial inclusion as determinants of Gen Z financial stability

Detak Prapanca, Nur Ravita Hanun, Putri Ayunda Anggraeni, Amelia Fitri Agustin

217-230

PDF
DOI: https://doi.org/10.28932/jmm.v25i2.15136

What drives Generation Z to use e-wallets? The moderating role of trust in digital payment adoption

Alya Elita Sjioen, Jofret Umbu Soru Peku Djawang, Melvin Krisdiana Djami Rane, Margarethy Rohanie Mbado, Yudith Febrianty Lerrick

231-248

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DOI: https://doi.org/10.28932/jmm.v25i2.14914

How consumer trust shapes e-ticket purchasing decisions in flight booking applications

Ami Nurhayati, Nofal Supriaddin, Kartika Resky, La Ode Hamida

249-264.

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DOI: https://doi.org/10.28932/jmm.v25i2.14768

From entrepreneurial competency to business performance: Serial mediation of self-efficacy and entrepreneurial orientation

Putri Puspita Dewi, Henky Lisan Suwarno

265-288

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DOI: https://doi.org/10.28932/jmm.v25i2.14930

The determinants of online purchase decisions: The mediating role of customer satisfaction

Yanneri Elfa Kiswara Rahmantya, Retnaning Tyas, Nuri Purwanto, Odang Supiatna, Herma Wiharno

289-302

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DOI: https://doi.org/10.28932/jmm.v25i2.14841