“Honestunes”: A Virtual Collaboration Music Video in the Time of Pandemic

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Published: Nov 1, 2023
DOI: https://doi.org/10.28932/srjd.v7i2.6130
Keywords:
Digital, Motion graphic, Multimedia, Music, Pandemic, Music video Digital, Motion graphic, Multimedia, Musik, Pandemi, Video musik

Main Article Content

Grace Carolline Sahertian
Universitas Kristen Maranatha

Abstract

The arts and entertainment industry is one of the industries that have been heavily impacted by the Covid-19 pandemic. At the beginning of the pandemic, many musicians lost their stages and musical works that could not be promoted optimally, especially with the implementation of social distancing protocols and large-scale social restrictions. In this "new normal" era, musician Grace Sahertian invites her listeners to participate in making the music video for "Honestunes." The main videos, video footage, and videos posted by netizens will be packaged with a touch of illustrations and attractive graphics using motion graphics techniques, giving the impression of being fun, playful, and lighthearted. It is hoped that this virtual collaboration can be an alternative to video work for music promotion in the midst of a pandemic. Additionally, this video clip can also be used as a reference for musicians and the public to adapt to the digital world.       

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How to Cite
Sahertian, G. C. (2023). “Honestunes”: A Virtual Collaboration Music Video in the Time of Pandemic . Serat Rupa: Journal of Design, 7(2), 191–210. https://doi.org/10.28932/srjd.v7i2.6130
Issue
Vol. 7 No. 2 (2023): SRJD - JULY
Section
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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