Analysis of Millennial Generation's Interest in Revitalizing the Design of Pelo Ati Batik Motifs, Rifa'iyah, Batang Regency

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Published: Jan 31, 2025
DOI: https://doi.org/10.28932/srjd.v9i1.9287
Keywords:
Revitalization, Millennial, New Rifa’iyah Batik Design Desain baru Batik Rifa’iyah, Generasi Milenial, Revitalisasi

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Handi Hermawan Lesmana
Magister Desain, Fakultas Seni Rupa dan Desain, Institut Teknologi Bandung, Indonesia
Yan Yan Sunarya
Magister Desain, Fakultas Seni Rupa dan Desain, Institut Teknologi Bandung, Indonesia

Abstract

Indonesian Batik was recognized by UNESCO on October 2, 2009, as an Intangible Cultural Heritage (ICH) during the UNESCO session in Abu Dhabi. This art form must, of course, be preserved to prevent it from disappearing. This research aims to revitalize the Pelo Ati motif of Rifa'iyah batik in Batang Regency by developing and renewing existing batik designs. The new batik designs are tailored to the target market of the millennial generation. This research uses the ATUMICS method, supported by questionnaire data. This method is used as part of the revitalization process to analyze and understand market conditions. This is crucial for preserving existing values. The research results are design recommendations that create new compositions for the batik motifs, targeting the millennial generation. 

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How to Cite
Lesmana, H. H., & Sunarya, Y. Y. . (2025). Analysis of Millennial Generation’s Interest in Revitalizing the Design of Pelo Ati Batik Motifs, Rifa’iyah, Batang Regency . Serat Rupa: Journal of Design, 9(1), 29–46. https://doi.org/10.28932/srjd.v9i1.9287
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Vol. 9 No. 1 (2025): SRJD - JANUARY
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Articles
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