The Effect of Animal Illustrated Floaty Snack Packaging On Consumer Perception

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Published: Jul 29, 2025
DOI: https://doi.org/10.28932/srjd.v9i2.10783
Keywords:
animal illustration, packaging, snacks, consumer perception, visual ilustrasi hewan, kemasan, jajanan, persepsi konsumen, visual

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Angga Praditya
Fakultas Arsitektur dan Desain, Institut Teknologi Nasional Bandung, Indonesia
Wiwi Isnaini
Fakultas Arsitektur dan Desain, Institut Teknologi Nasional Bandung, Indonesia

Abstract

Packaging design plays an important role for consumers in making purchasing decisions, one of the first assessments of consumers of products is clear product attributes and attractive visual appearance. An attractive design can evoke and increase product visibility. However, visuals can also affect the initial perception of a product, which can be positive or negative. The case study of a snack packaging called Floaty Snack uses illustrations mainly a picture of a cat, which resulted in a fairly high purchase interest but also resulted in misunderstanding and perceived as cat food. This research is a mixture of qualitative and quantitative methods, conducted through interviews and questionnaires. The results of this study are expected to provide insight into the impact of using animal illustrations on perceptions and flavors built among consumers.

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How to Cite
Praditya, A., & Isnaini, W. (2025). The Effect of Animal Illustrated Floaty Snack Packaging On Consumer Perception. Serat Rupa: Journal of Design, 9(2), 153–170. https://doi.org/10.28932/srjd.v9i2.10783
Issue
Vol. 9 No. 2 (2025): JULY-2025
Section
Articles
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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