Desain Karakter sebagai Alat Advokasi Inklusivitas: Studi Desain Karakter Video Permainan “Concord“

Bilah Samping Artikel

PDF
Diterbitkan: Jul 31, 2026
DOI: https://doi.org/10.28932/srjd.v10i2.12052
Kata Kunci:
Concord, Character design, Inclusivity, Visual semiotics Concord, Desain karakter, Inklusivitas, Semiotika visual

Isi Artikel Utama

Alvanov Zpalanzani Mansoor
Desain Komunikasi Visual, Fakultas Seni Rupa dan Desain, Institut Teknologi Bandung, Bandung, Indonesia
A.S. Erlangga
Institut Teknologi Bandung

Abstrak

Seiring pesatnya pertumbuhan industri game global, praktik penyampaian nilai-nilai progresif seperti DEI (Diversity, Equity, dan Inclusiveness) melalui media game semakin banyak diterapkan. Salah satu contohnya adalah kemunculan game “Concord” yang identifikasi membawa agenda wokeness (kesadaran kritis akan isu ketidakadilan sosial, rasial, dan diskriminatif) dan memicu resistensi di kalangan pemain. Penelitian ini bertujuan untuk mengkaji peranan desain karakter dalam media game yang dapat berfungsi sebagai media advokasi nilai-nilai inklusivitas, dengan fokus pada studi kasus dua karakter, yaitu IT-Z dan Bazz. Penelitian ini merupakan penelitian kualitatif deskriptif interpretatif dengan pendekatan analisis visual semiotika Roland Barthes yang menelaah hubungan antara penanda (signifier) dan petanda (signified) dengan makna simbolik dan mitologis, dalam konteks sosial kontemporer. Hasil analisis menunjukkan bahwa desain karakter dalam game “Concord” merepresentasikan upaya eksplisit dalam menghadirkan narasi inklusif dan rasial. Namun, penerimaan terhadap upaya ini dianggap tidak organik, terlalu artifisial, dan dipaksakan dalam konteks media game

Unduhan

Data unduhan belum tersedia.

Rincian Artikel

Cara Mengutip
Mansoor, A. Z., & Erlangga, A. S. (2026). Desain Karakter sebagai Alat Advokasi Inklusivitas: Studi Desain Karakter Video Permainan “Concord“. Serat Rupa: Journal of Design, 10(2), 125–140. https://doi.org/10.28932/srjd.v10i2.12052
Terbitan
Vol 10 No 2 (2026): JULI 2026
Bagian
Articles
Creative Commons License

Artikel ini berlisensiCreative Commons Attribution-ShareAlike 4.0 International License.

Biografi Penulis

A.S. Erlangga, Institut Teknologi Bandung

Program Studi Sarjana Desain Komunikasi Visual, Mahasiswa

Referensi

Aziz, A., & Sutoyo, S. (2020). Semiótica photostory Mertidusun as a noble value for environmental sustainability. International Conference on Biospheric Harmony Advanced Research (ICOBAR 2020) Jakarta, Indonesia.

Bennett, C., & Kiefer, A. (2024). Concord Lark. https://www.artstation.com/artwork/5WByQP

Haynes, C. M. (2024). The weaponization of woke culture in gaming and entertainment: how political agendas are destroying studios. Medium. Retrieved Juli from https://medium.com/@christophermontanahaynes/the-weaponization-of-woke-culture-in-gaming-and-entertainment-how-political-agendas-are-destroying-0541094e0e33

Jadou, S. H., & Ghabra, I. M. M. M. A. (2021). Barthes’ semiotic theory and interpretation of signs. International Journal of Research in Social Sciences and Humanities, 11(3), 470-482. https://doi.org/https://doi.org/10.37648/ijrssh.v11i03.027

javi1989. (2024). Can someone explain why people say this game was woke?Steam. https://steamcommunity.com/app/2443720/discussions/0/4763207778566988527/

Jayanegara, I. N. (2017). Semiotika visual logo RSU Surya Husadha Denpasar. Jurnal Bahasa Rupa, 1(1), 11-16. https://doi.org/https://doi.org/10.31598/bahasarupa.v1i1.138

Jones, C. (2025). Diversity, Equity, and Inclusion in Gaming: A Changing Industry. Retrieved Maret 10 from Diversity, Equity, and Inclusion in Gaming: A Changing Industry

Kade, M. (2024). ArtStation - Concord - IT-Z. https://www.artstation.com/artwork/AZrAbX

Knoop, J. (2022). America's army is shutting down after 20 years. https://sea.ign.com/americas-army/181702/news/americas-army-is-shutting-down-after-20-years

Kruse, K., & Kiefer, A. (2024). Bazz Character Concept Development - CONCORD. https://www.artstation.com/artwork/kNGYwd

MacDonald, K. (2024). PlayStation 5 shooter Concord taken offline just two weeks after release. The Guardian. https://www.theguardian.com/games/article/2024/sep/03/playstation-5-shooter-concord-taken-offline-just-two-weeks-after-release

Macintosh, P. (2022). Transgressive TV: Euphoria, HBO, and a New Trans Aesthetic. Global Storytelling: Journal of Digital and Moving Images, 2((1):2). https://doi.org/https://doi.org/10.3998/gs.1550

Pratama, T. A., & Nugroho, H. (2023). Games, speed effect dan dampaknya terhadap manusia: Dromologi dalam perkembangan game online mobile MOBA (Multiplayer Online Battle Arena). Jurnal Ilmiah Sosial dan Humaniora, 13(3). https://doi.org/https://doi.org/10.22146/kawistara.75218

Regan, J. (2024). ArtStation - Concord - Roka. https://www.artstation.com/artwork/Zll5X0

SmAuG. (2024). Woke Agenda Sinks Another GameSteam. https://steamcommunity.com/app/2443720/discussions/0/4763207146662521368/

Syaika, N. M., & Mansoor, A. Z. (2025). Representasi toxic relationship dalam webtoon “Nevertheless” (Analisis semiotika Roland Barthes). Tanra, 12(1). https://doi.org/https://doi.org/10.26858/tanra.v12i1.67907

TheGamer. (2024). Concord: All Haunt Characters, Ranked. TheGamer. Retrieved 30 Mei from https://www.thegamer.com/concord-best-haunt-characters/

Widianto, M. H. Nuansa game MOBA. Binus University. https://binus.ac.id/bandung/2019/12/nuansa-game-moba/

Yanuar, N. (2024, 15 September 2024). Sweet Baby Inc dan kontroversinya dalam industri game. https://game.indozone.id/news/965089607/sweet-baby-inc-dan-kontroversinya-dalam-industri-game

OpenIssueGallery. (2024). Why Sony’s Biggest FPS Game Failed. VortexGaming.io. Retrieved Juli from https://vortexgaming.io/en/postdetail/389081